To promote the opening of Resorts World Las Vegas, the $4.3 billion, 3,500-room luxury destination in Las Vegas set to open June 24, Hooray Agency and Psyop teamed up to create an engaging virtual production, “Stay Fabulous.”
This spot debuted during The Academy Awards® broadcast on Sunday, April 25. The virtual production merged VR and CGI to transport viewers to a new reality, taking them to a heavily designed and stylized world which blurs the line between physical and digital.
“Stay Fabulous” also implements an LED volume to create a variety of digital worlds and features celebrity talent including Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto and Zedd each ruling over their own fabulous domain.
The technology used in “Stay Fabulous” was originally used in the making of The Mandalorian on Disney+. The “Stay Fabulous” production engaged Nant Studios, using much of the same team and cutting-edge approach from the American space western.
“We are honored to be part of the team to bring the compelling story of Resorts World Las Vegas to life,” said Psyop chief executive producer, Justin Booth-Clibborn. “Psyop’s passion is merging art and technology to create worlds, tell stories, and capture hearts and minds. The Resorts World team clearly shares that passion, so to collaborate with them, leveraging our expertise in design, real time CG technology and live action production, and push the creative possibilities, was literally fabulous.”
To meet the demands of this innovative commercial production, the large technical and creative team developed evolutionary workflows, allowing filmmakers to make never before creative changes in real time during the shoot including lighting, colors and animation within the sets. Applied lighting and animation processes were also employed to drive both practical and virtual light fixtures for immediate creative changes enabling production crews to see their scenes unfold as they are composed and captured on set.
“Stay Fabulous” will continue to roll out across digital and social platforms in the coming weeks.
