To promote the opening of Resorts World Las Vegas, the $4.3 billion, 3,500-room luxury destination in Las Vegas set to open June 24, Hooray Agency and Psyop teamed up to create an engaging virtual production, “Stay Fabulous.”
This spot debuted during The Academy Awards® broadcast on Sunday, April 25. The virtual production merged VR and CGI to transport viewers to a new reality, taking them to a heavily designed and stylized world which blurs the line between physical and digital.
“Stay Fabulous” also implements an LED volume to create a variety of digital worlds and features celebrity talent including Celine Dion, Carrie Underwood, Katy Perry, Luke Bryan, Tiësto and Zedd each ruling over their own fabulous domain.
The technology used in “Stay Fabulous” was originally used in the making of The Mandalorian on Disney+. The “Stay Fabulous” production engaged Nant Studios, using much of the same team and cutting-edge approach from the American space western.
“We are honored to be part of the team to bring the compelling story of Resorts World Las Vegas to life,” said Psyop chief executive producer, Justin Booth-Clibborn. “Psyop’s passion is merging art and technology to create worlds, tell stories, and capture hearts and minds. The Resorts World team clearly shares that passion, so to collaborate with them, leveraging our expertise in design, real time CG technology and live action production, and push the creative possibilities, was literally fabulous.”
To meet the demands of this innovative commercial production, the large technical and creative team developed evolutionary workflows, allowing filmmakers to make never before creative changes in real time during the shoot including lighting, colors and animation within the sets. Applied lighting and animation processes were also employed to drive both practical and virtual light fixtures for immediate creative changes enabling production crews to see their scenes unfold as they are composed and captured on set.
“Stay Fabulous” will continue to roll out across digital and social platforms in the coming weeks.
CreditsClient Resorts World Las Vegas Agency Hooray Agency, Orange County, Calif. Eric Stein, chief creative officer; Christopher Leon, creative director; Kevin Johnson, creative producer; Ted Trautwein, creative director/copywriter; Angela Casteneda, producer. Production Company Psyop, bicoastal Marco Spier, director/founding partner; Justin Booth-Clibborn, chief executive producer; Noah Goldsmith, exec producer; Andrea Panda, head of production; Saul Germaine, line producer; Matthew Jensen, DP; Scott Harris, 1st assistant director; Kevan Dirinpour, production supervisor; Phoenix Lawton, production coordinator; Kim Seko, talent coorindator; Jeffrey Higinbotham, production designer; Mike Martella, art director; Nick Nevlin, art coordinator; Cris Araujo, costume designer; Andrea Peraza, key costumer; Stella Tzanidakis, key makeup; Justin St. Clair, key makeup (Celine); Deanna Amore Marti, key hair (Celine); Pepe Munoz, key costumer (Celine); Melissa Schleicher, key makeup (Carrie); Emma Trask, key costumer (Carrie); Jesus Guerrereo, key hair (Katy); Michael Anthony, key makeup (Katy); Heathre Picchiottino, key costumer (Katy); Paula Turner, groomer (Luke); Lee Moore, key costumer (Luke); Jaime Maloney, groomer (Zedd); Jodi Jraushar, post/editorial producer; Lawrence Jones, virtual production supervisor; Kristin Carey, technical producer; Pakorn Bupphavesa, CG supervisor; Sang Lee, 2D lead; Brandon Sanders, Flame artist; Loren Christiansen, editor; Marla Colour, color; Fernando Lui, grading colorist. (Toolbox: Maya, Unreal Engine, Nuke, Flame) Virtual Partner & Stage Nant Studios Gary Marshall, director of virtual production; Juan Nader, supervisor of virtual production engineering; Fernando Rabello, vitual production TD; Julia Lou, unreal developer; Bryan Brown, real time content lead; Adolfo Sanchez, stage mgr; Keaton Heinrichs, operations director. Unreal Engine Workflow Optimization and Creative Services Extended Reality Group Evan Glantz, exec producer; Zack Kingdon, producer; Patrick Beery, CG supervisor; Darron Granieri, sr. tech artist. Music & Sound Design Squeak E. Clean Studios Zac Colwell, creative director, composer; Josh Hoisington, composer; Stuart St Vincent Welch, sound designer, final mix engineer & additional recording; Nicholas Doering, Danielle Toporoff, producers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More