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    Wunderman Thompson Singapore, Director Ralph Karam Team On LUX Animated Spot In Support of Olympic Athlete Caster Semenya

    By SHOOTUpdated:No Comments2880 Views

    LUX, one of Unilever’s beauty brands, is outspoken in its support for Olympic and World Championships gold medalist Caster Semenya in a new animated campaign called “Born this Way.”

    Semenya has constantly faced judgments and discrimination since she came into the spotlight. Born with hyperandrogenism, Semenya has been subjected to cruel insults, humiliating sex tests, and outrageous smears to an outright ban. But she has always risen above it all and continues to fight her cause with dignity.

    Semenya is banned by World Athletics from running at the upcoming Olympics because of her natural high testosterone. This is unfair–she was simply born this way. 

    This message and her plight is brought to life dramatically in this animated film directed by Ralph Karam of production house Final Frontier and animation studio Le Cube for agency Wunderman Thompson Singapore. Le Cube’s Federico Radero served as animation director.

    Moreover, LUX is literally going head to head with the World Athletics by creating a global petition to overturn the ban (more than 4,000 people have signed already)

    LUX decided to donate its brand voice through paid advertising on social channels and other media in support of Semenya. Alongside that, the South African Parliament has joined the African Human Rights Commission and other institutions to help Semenya in her fight for justice and equality. The South Africa Parliament passed a Motion Without Notice, condemning the actions of World Athletics against Semenya as an “injustice and violation of human rights.”

    Bas Korsten, global chief creative officer, Wunderman Thompson, said, “LUX is an iconic brand with such a rich heritage. Marilyn Monroe and Liz Taylor were outspoken Lux ambassadors, just to name a few. LUX also has a strong purpose and is willing to stand behind its beliefs. Which means standing by all women. Caster Semenya is just one of those women. And we couldn’t be more proud to stand on the frontline with LUX because every woman has the right to express her femininity, and should never feel the need to self-edit.”

    Credits

    Client Unilever/LUX Agency Wunderman Thompson Singapore Marco Versolato, chief creative officer, Unilever/Wunderman Thompson; Ricardo Tronquini, Ai-Lin Tan, creative directors; Sixin Wu, art director; Gerri Hamill, head of integrated production; Sharmaine Ng, production coordinator; Hafiza Yussani, postproduction coordintor; Hidayah Asari, producer; Luis Calvo, Benjamin Low, online editors; Zakee Talib, production coordinator. Production/Animation Final Frontier (FF), Madrid (production house); Le Cube (LC), Madrid (animation studio) Ralph Karam, director; Chris Colman (FF), Fer Soma (LC), Gus Karam (FF/LC), JuanMa Freire (LC), Julieta Zajaczkowski (FF), Ryan Shanholtzer (FF), exec producers; Agustina Kröl, project manager; Veronica Miramontes, Gabriel Murgue, producers; Evelin Unfer, Constanza Oroza, Juan Barabani, Lucas Andreu, Matías Basla, Mariano Albano, Patricio Delpeche, Rodrigo Miguel “Numecaniq,” art development; Federico Radero, animation director; Cintia Czeszczewik, Bruno Brasil, Daniel Cuervo, Diego Cristófano, Emanuel Zampalo, Guadalupe Vyleta, Leandro Vargas, Leo Campasso, Jose Luis Rosado, Tamás Pázmány, Carlos Caraya (Catarata), Sixtine James, Louis Holmes, Victoria Pellet, Agathe Simoulin, Vincent Coudroy de Lille, animators; Laura Desmery, clean-up & color supervisor; Antonella Cuozzo, Augusto Cortegoso, Clara Riavec, Cynthia Perez Daubert, Jose Ignacio Ovando, Juan Pablo “Brujo” Barbieri, Juan Natch, Julieta Culaciati, Juliana Gorgati, Julieta Soloaga, Laura Desmery, Leandro Vargas, Melisa Pighin, Rocío Saavedra, Sofía Díaz, Sofía Fernandez Vallejo, Sofía Ruocco, tie down, clean-up & color; Fernando La Mattina, 3D animation artist; Adrián Mirandeborde, compositing artist.  (Toolbox: Photoshop, Illustrator, Animate, Toonboom, TV Paint, Cinema 4D, After Effects) Audio Production DaHouse Audio GmbH Lucas Mayer, Lucas Campello, composers; Giovanna Moraes, singer; Lucas Mayer, Wonder Bettin, Silvio Erne, music producers; Lucas Mayer, Rodrigo Deltoro & Niper Boaventura, mix & sound design; Cassiano Derenji,  Lari Miranda, audio exec producers.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Final FrontierLe CubeRalph KaramWunderman Thompson Singapore



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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