Filmmaker Harmony Korine (Kids, Spring Breakers) directed via MJZ this campaign for 7-Eleven out of agency 360i.
Among the spots is “Coastin’” featuring a towering man on roller skates who casually glides into his local 7-Eleven to snag a Slurpee, barely pausing as he taps his credit card to pay and rolls out the door. The thrill of that first icy sip sets off an unexpected display of agility, and the parking lot becomes the stage for his joyful skating performance.
The package of spots features the brand’s new tagline, “Take it to Eleven.”
CreditsClient 7-Eleven Agency 360i Menno Kluin, chief creative officer; Devon Hong, executive creative director; Andrew Hunter, Michael Schachtner, Doug Murray, creative directors; Emmanuel Rocha, jr. copywriter; Jorge Diaz, jr. art director; Brian Gartside, group design director; Sophia Del Plato, sr. designer; Luis Valencia, associate designer; Carissa Ranelycke, SVP integrated production; Adrea Rastogi, executive producer; Adrienne Darnell, sr. producer; Raig Adolfo, EVP integrated strategy; Amie Dowker, VP integrated strategy; Angie Arner, strategy director; Ashley Evangelista, sr. strategist; Jackie Mockridge Mattina, head of strategy & insights; Danielle Moylan, director, consumer insights & analysis; Nicola Flynn, sr. manager, audience & insights. Production MJZ Harmony Korine, director. Editorial Cartel Postproduction The Mill
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More