This spot focuses on a lone traveler whose adventure unfolds to the tune of an “All By Myself” parody (with Shindig Music + Sound serving as music/sound design house). Directed by Anthony Mandler of Arts & Sciences, the commercial depicts a traveler having a dismal time until she finds another woman who’s the personification of Expedia.
The new-found friend turns out to be a great companion, upgrading her accommodations, helping the traveler feel connected to the city she’s visiting, and making all the snafus of the past a distant memory.
Anthony Mandler of Arts & Sciences directed this ad, titled “All By Myself” for agencies Team One in L.A. and Saatchi & Saatchi London.
Credits
Client Expedia Agency Team One, Los Angeles, Saatchi & Saatchi, London Chris Graves, chief creative officer; Dan Triechel, Fabio Costa, executive creative directors; Amina Halim, Davide Vismara, creative directors; Joshuah Harms, art director; Andrew Crawford, copywriter; Sam Walsh, Rebecca Williams, heads of production; Jenny Valladares, sr. producer; Emily Wold, associate producer; Neil Cleary, music supervisor. Production Arts & Sciences, London Anthony Mandler, director; Autumn Durald Arkapaw, DP; Marc Marrie, EP, managing director; Mal Ward, managing director/partner; James Bland, exec producer (London); Christa Skotland, head of production; Pete Vitale, producer; Brian Branstetter, production designer. VFX/Post Framestore, Los Angeles Carla Attansio, head of production; Peter King, VFX exec producer; James Rogers, creative director. Editorial Whitehouse Post, London Sam Gunn, editor; Antonia Porter, sr. producer. Color Company 3 NY Tom Poole, colorist; Alexandra Lubrano, producer. Music/Sound Shindig Music + Sound, Playa del Rey, Calif. Scott Glenn, creative director/partner; Austin Shupe, composer/arranger; Caroline Hudson, head of production; Daniel Hart, sound designer/partner; Debbi Landon, EP/partner. Song: “All By Myself” parody. Audio Post Lime Studios, Santa Monica, Calif. Joel Waters, mixer; Susie Boyajan, exec producer. Talent Rashida Jones
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
