This spot advances an initiative by LifeWTR to give exposure to artists whose work might otherwise go unseen due to their race, gender or sexual orientation. Titled “Life Unseen,” the ad is directed by Child of L.A.-based production company Color Creative for agency Direct Focus.
Music/sound house was Yessian Music.
CreditsClient LifeWTR Agency Direct Focus, Stamford, CT Scarlett Montanaro, creative director; Allie Mercurio, producer. Production Color Creative, Los Angeles Child, director. Editorial Wild Child Richard Cooperman, editor. Music/Sound Yessian Music, Detroit & New York Jacob Steele, Sita Steele, composers; Jeff Dittenber, Weston Fonger, sound designer; Michael Yessian, exec producer; Lars Makie, producer; Brian Yessian, creative director. Audio Post Vinyl Mix, New York Weston Fonger, mixer; Angelina Powers, sr. producer
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More