This spot advances an initiative by LifeWTR to give exposure to artists whose work might otherwise go unseen due to their race, gender or sexual orientation. Titled “Life Unseen,” the ad is directed by Child of L.A.-based production company Color Creative for agency Direct Focus.
Music/sound house was Yessian Music.
Client LifeWTR Agency Direct Focus, Stamford, CT Scarlett Montanaro, creative director; Allie Mercurio, producer. Production Color Creative, Los Angeles Child, director. Editorial Wild Child Richard Cooperman, editor. Music/Sound Yessian Music, Detroit & New York Jacob Steele, Sita Steele, composers; Jeff Dittenber, Weston Fonger, sound designer; Michael Yessian, exec producer; Lars Makie, producer; Brian Yessian, creative director. Audio Post Vinyl Mix, New York Weston Fonger, mixer; Angelina Powers, sr. producer
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
