Gillette’s Venus is throwing out the outdated, censored, and sometimes downright silly terms for “bikini” or “down there” and encouraging women to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection.
Why #SayPubic? New survey findings out from the brand find that almost half of U.S. women agree it feels more accurate to use anatomical terms, like pubic, but only 18% of US women are actually using them. Women want to reclaim the narrative around the language and description of their bodies. While 54% of US women agree that society has defined what is visually appealing when it comes to women’s pubic grooming, 56% wish there were more accurate descriptions and imagery in society of women grooming this area of their bodies.
To continue the conversation, the brand launched this animation video–directed by Sara Beeley of London studio Strange Beast for Grey New York–on Instagram that chronicles a day in the life of an un-desirable pubic hair, just hoping to be recognized and treated like every other hair on your body, with care and confidence. With The Pube Song–from Bang Music + Audio Post (Timo Elliston, composer) and new product launch (Venus razor, exfoliant, shave gel on serum) on TheVenusPubeSong.com, Venus hopes to start a dialogue around normalizing correct anatomical language, like pubic, in an effort to destigmatize female pubic grooming. Because pubic is not a dirty word, and your pubic hair and skin
CreditsClient P&G/Gillette Venus Agency Grey New York John Patroulis, worldwide chief creative officer; Justine Armour, chief creative officer; Javier Bonilla, global executive creative director; Rebecca Flinn, creative director; Lexi Rodriguez, associate creative director, art director; Madeleine DiGangi, copywriter. Production Agency Townhouse Keira Rosenthal, VP, executive integrated producer; Victoria Najmy, associate integrated producer; Kurt Steinke, music producer. Animation & Character Design Strange Beast, London Sacha Beeley, director; Kitty Turley, exec producer; Louise Simpson, producer; George Wheeler, Campbell Hartley, Nely Michenauld, animation; Zohar Dvir, Lydia Reid, Julian Gallese, Maddy Hope, animation assistants; Linus Kraemer, compositor. Finishing Fauna Music/Sound BANG Music + Audio Post, New York Timo Elliston, composer; Paul Vitolins, Nick Cipriano, sound designers; Brian Jones, Alec Setten, exec producers. Audio Post Bang Music + Audio Post Paul Vitolins, Nick Cipriano, mixers.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More