Taco Bell is bringing back its Naked Chicken Chalupa in this 18th century-style spot titled “Chicken Philosophers.”
Directed by Dave Laden of Hungry Man for Deutsch LA, the ad is a take on the modern “Chicken Wars,” and introduces the Naked Chicken Chalupa to the debate.
Client Taco Bell Agency Deutsch LA Jeremiah Wassom, Armando Samuels, creative directors; Kevin Descardes, sr. art director; Matt Garcia, sr. copywriter; Paul Roy, executive producer; Chris Schaldenbrand, sr. producer; Chip Herter, music director; Will Eichler, music coordinator. Production Hungry Man Dave Laden, director; Mino Jarjoura, Dan Duffy, exec producers/managing partners; Caleb Dewart, exec producer; Marian Harkness, head of production; Omar Bustos, producer; Christopher Hoggard, production supervisor. Editorial Nomad Jai Shukla, editor; Henry Carroll, assistant editor; Justin Ladd, post producer; Brian Robinson, Flame artist. Color Apache Arianna Shining Star, colorist; Chris Lam, color assistant; Stefanie Shaldenbrand, head of production; LaRue Anderson, exec producer. Music Caya Kiki Einziger, exec producer; Ben Einziger, executive creative director. Audio Formosa Group John Bolen, mixer/sound designer; Brendan Gates, audio assistant; Lauren Cascio, exec producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
