John Hillcoat of Serial Pictures directed this “Milk of the Land” spot for Silk Almond out of agency Lightning Orchard.
The ad shows us almonds being made into milk, a process rooted in nature–driven by a score deploying an adaptation of Daft Punk’s “Technologic” from music/sound house New Math, and sound design out of Wave Studios.
Client Danone US/Silk Almond Agency Lightning Orchard, Brooklyn, NY Jeff Kling, chief creative officer, copywriter; Jimm Lasser, Paige Whitaker, art directors; Caleb Jensen, copywriter; Donjiro Ban, Alison Dyer, Nate Cepis, design; Laura Janness, chief strategy officer; Sherri Levy, Christina Carter, producer. Production Serial Pictures, Los Angeles John Hillcoat, director; Violaine Etienne, founding partner/exec producer; Jennifer Gee, head of production; Jessica Cooper, line producer. Production Services, Australia Collider Olivia Hantken, exec producer. Editorial Exile Conor O’Neill, editor; Sasha Hirschfeld, exec producer; LauRenn Reed, sr. producer; Ling Chua, editorial assistant. Color MPC Mark Gethin, colorist; Meghan Lang Bice, exec producer; Diane Valera, sr. color producer. VFX a52 Urs Furrer, VFX supervisor; Dan Ellis, Sam Kolber, 2D VFX artists; Serena Noorani, producer; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio Hall, managing director. Animation Feed Me Light Denis Bodart, executive creative director; Ryan Goodwin-Smith, exec producer; Daniela Hornksov Sun, creative producer; David Botchey, production assistant; Erwin Rieffel, Julien Becquer, 2D animation; David Bauer, compositing. Music Song: “Technologic” by Daft Punk Music New Math, bicoastal Jared Hunter, James Harned, music arrangement; B Munoz, producer; Kala Sherman, exec producer. Sound Design/Audio Post Wave Studios, New York Aaron Reynolds, sound designer, mixer; Vicky Ferraro, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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