Wieden+Kennedy’s Portland and NY offices teamed on this “See Us Unite” PSA for The Asian American Foundation (TAAF), the newly formed organization launched to improve advocacy for Asian Americans and Pacific Islanders (AAPI) and combat the hate and violence against the AAPI community that has grown at an alarming rate as of late.
The PSA premiered during the recent primetime global TV special, See Us Unite for Change–The Asian American Foundation in service of the AAPI Community, hosted by Ken Jeong to help drive awareness and understanding of the AAPI experience.
Credits
Client The Asian American Foundation (TAAF) Agency Wieden+Kennedy Portland & New York Karl Leiberman, executive creative director; Kevin Kaminishi, art director; Gino Click, copywriter; Nick Setounski, Chris Whalley, directors of production; Jasmine Sarbaz, producer. Footage Research Nickerson Research, Inc., research & clearance. Editorial Joint NY Laura Bermudez, editor; Spencer Cohen, assistant editor; Kari Ickert, sr. post producer; Michelle Carman, post exec producer. VFX The Mill Vi Nguyen, 2D lead artist; Nick Pfister, 2D artist; Sean O’Loughlin, associate producer; Luis Martin, production supervisor. Color Company 3 Keith Raisch, colorist; Anna Kelman, producer. Music APM Music, LLC; Track Title–”Emotive Hope,” composed by Thomas Richard, Peter Howe and Stephen Christopher Tait. Sound Design/Mix Sonic Union Rob McIver, audio mixer/sound engineer; Justine Cortale, studio director; Pat Sullivan, head of production.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
