Laerke Herthoni created and directed this spot for the Volvo XC40 Recharge, heralding the electric vehicle in a nuanced way via the interaction between an adult (played by lauded Swedish actor Rolf Lassgård, an Oscar nominee for A Man Called Ove) and a precocious child (Chloe Concha).
Titled “The Future Is Electric,” the piece was produced by new-land, a production house with offices in Stockholm, Copenhagen and London. Driving the story in part is Ethel Merman’s rendition of the Irving Berlin song “Anything You Can Do.”
Herthoni said of the spot, “We wanted to craft an intimate and charming little story about the difference between the past and the future. Our idea was to focus on the two generations different relationship to technology and portray that in a fun way. While working on this I pictured my own dad and daughter on a day by themselves and I hope that everyone that sees this recognize parts of their own life in this too.”
CreditsClient Volvo Andreas Malm, executive creative director/head of global brand and marketing; Mike Johnstone, head of central marketing and brand; Oskar Johannson, creative director; Louise Ahlstrom, task force lead; Imari McDermott, art buyer; Lindsay Moye, producer. Creative/Production new-land Laerke Herthoni, director & creative; Mattias Rudh, DP; Sophie Tamm Christensen, exec producer; Petra Johansson, producer. Editorial WGT Fredrik Akerstrom, editor. Postproduction TINT Oscar Larsson, colorist; Evelina Astrom, online artist. Sound Design Ballad Music Supervision Jenny Ring, music supervisor. Music “Anything You Can Do,” music written by Irving Berlin. Performed by Ethel Merman, Ray Middleton (Annie Get Your Gun, Broadway cast); By Universal Music Publishing: Rebecca Edwards. Performers Rolf Lassgård, Chloe Concha
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More