During the COVID-stricken year of 2020, the world of E-Commerce saw 10 years growth in just three months, as people became almost entirely dependent on online shopping.
In a world in which the pace of change is mercilessly fast, finding the right partner to navigate the E-commerce landscape is vital.
A new global integrated campaign from DHL demonstrates both the relentless pace of this change within the E-Commerce world and just how the business works to keep pace with it, helping merchants to do the same.
Created by 180 Amsterdam, “Keep up with the clicks” tells a brief history of E-Commerce, celebrating the journey and humanity at its center. It depicts the challenges merchants face to stay ahead of the global E-Commerce curve, and why having a partner like DHL is so vital to success.
Directed by Martin Krejci via production house Merman, this TV commercial breathes life into the logistics process, showing how seamless it can be when human hand and global network work together. The film uses a rhythmic voiceover from actor Tom Hollander to guide us from the early website interfaces of the mid-1990s to the flexible delivery mobile purchases of today.
John Messum, creative director at 180 Amsterdam, said, “‘Keep up with the clicks’ is a flowing journey through the DHL universe, following the pressures E-Tailers face as they try to keep up with the clicks to the joy at watching their business grow. It demonstrates the seamless efficiency of the DHL world, in a year that has never relied on E-Commerce more.”
