Tom Tagholm of Park Pictures directed this spot, “First Day Out” for Co-op supermarkets out of agency Lucky Generals, London.
The ad announces the roll-out of Co-op’s in-store recycling program for soft plastic, plastic bags and product wrapping. Equally though, “First Day Out” speaks to the mood of the U.K., reflecting that while some of us are still a little hesitant to go back into public, there is joy to be found in the little “everyday” things we have all missed–like popping to our local supermarket to do our bit for the environment. In this case, a lone man does his part for recycling, underscoring that no gesture is too small.
Credits
Client Co-op Agency Lucky Generals Kaiya Taffel, producer; Danny Hunt, creative director; Jesse Sharpe O’Hare, Sam Beaumont, creatives. Production Park Pictures Tom Tagholm, director; Stephen Brierley, exec producer, managing director, UK; Fran Thompson,producer; Rachael Donson, production manager; Emily Bowell, production coordinator; Jackson Hunt, DP; Simon Davis, art director. Editorial Stitch Tim Hardy, editor. VFX Black Kite Amy Richardson, VFX producer; Marcus Moffatt, VFX artist; George K, colorist. Music & Sound Rascal Post Lou Cherry, sr. sound producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
