While you can’t control your neighbor (or her cats), Rocket Mortgage puts you in control of your home loan options. Station Film’s Brendan Gibbons directs “Cats,” via Rock Central, conveying that there is such a thing as “too much” even for ardent cat lovers. It’s the latest directed by Gibbons in the ongoing “Rocket Can” campaign. Others he’s directed include “DIY Landlord,” “Puppy” and “Holes.”
“I love working with the folks at Rocket,” Gibbons said. “We always start with great ideas. Their team enjoys collaborating and we never stop writing. That drives the energy on set and keeps things fun. ‘Cats’ in particular was a blast, especially since we cast two of the best improvisers in the business to play the husband and wife. The cats were a bit less reliable, but after a good motivational talk, they pulled it together.”
CreditsClient Rocket Mortgage Agency Rock Central (in-house agency) Casey Hurbis, chief marketing officer; Michael Martin, VP, brand marketing; Michael Corbeille, executive creative director; Meghan England, sr. campaign manager; Julie Etheridge, sr. producer; Sean Pavleshyn, associate creative director, art; Heath Stauffer, associate creative director, copywriter; Rich Chapman, sr. designer. Production Station Film Brendan Gibbons, director; Caroline Gibney, Stephen Orent, exec producers; Doug Chamberlain, DP; Aaron Rosenbloom, line producer. Editorial Hudson Edit Rich Smith, editor.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More