While you can’t control your neighbor (or her cats), Rocket Mortgage puts you in control of your home loan options. Station Film’s Brendan Gibbons directs “Cats,” via Rock Central, conveying that there is such a thing as “too much” even for ardent cat lovers. It’s the latest directed by Gibbons in the ongoing “Rocket Can” campaign. Others he’s directed include “DIY Landlord,” “Puppy” and “Holes.”
“I love working with the folks at Rocket,” Gibbons said. “We always start with great ideas. Their team enjoys collaborating and we never stop writing. That drives the energy on set and keeps things fun. ‘Cats’ in particular was a blast, especially since we cast two of the best improvisers in the business to play the husband and wife. The cats were a bit less reliable, but after a good motivational talk, they pulled it together.”
Credits
Client Rocket Mortgage Agency Rock Central (in-house agency) Casey Hurbis, chief marketing officer; Michael Martin, VP, brand marketing; Michael Corbeille, executive creative director; Meghan England, sr. campaign manager; Julie Etheridge, sr. producer; Sean Pavleshyn, associate creative director, art; Heath Stauffer, associate creative director, copywriter; Rich Chapman, sr. designer. Production Station Film Brendan Gibbons, director; Caroline Gibney, Stephen Orent, exec producers; Doug Chamberlain, DP; Aaron Rosenbloom, line producer. Editorial Hudson Edit Rich Smith, editor.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
