When it comes to playing the New York Lottery, folks have their favorite numbers. Lucky numbers. Birthdays. Anniversaries. With the newly re-branded Twice Daily Games from the New York Lottery, those players now have two chances a day to play their numbers. Win4, NUMBERS and Take 5 are easy to play draw games.
To encourage players to “Spend More Time with Their Numbers,” McCann New York brought those numbers to life in this :30 spot directed by Aaron Ruell of Sanctuary Content. The spot features New Yorkers hanging out with their numbers in routine yet charming situations. But in this case, those numbers are larger-than-life, multi-colored, furry creatures. The story is a simple demonstration of the excitement Twice Daily Games can add to the everyday.
Credits
Client New York Lottery Agency McCann New York Mat Bisher, Jason Ashlock, Dom Baccollo, Noah Benezra, Antony Rush, Alec Reda, Lyns Descardes, Annie Elliott, Dan Kim, Mikey Bready, creative; Aaron Kovan, Chance Bassett, Andrea Kaye, Cindi Blondell, production; Laura Frank, Emily Brown, Grace Freeman, Rebecca Krevat, Jordana Judson, strategy; Eric “DJ Bunny Ears” Johnson, Colleen Dahlstrom, Madison Rowe, music. Production Sanctuary Content Aaron Ruell, director; Jeffrey Kim, DP. Production Craft Editorial No6 James Duffy editor. Music Duotone Audio Post Sonic Union Color Company 3
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
