When it comes to playing the New York Lottery, folks have their favorite numbers. Lucky numbers. Birthdays. Anniversaries. With the newly re-branded Twice Daily Games from the New York Lottery, those players now have two chances a day to play their numbers. Win4, NUMBERS and Take 5 are easy to play draw games.
To encourage players to “Spend More Time with Their Numbers,” McCann New York brought those numbers to life in this :30 spot directed by Aaron Ruell of Sanctuary Content. The spot features New Yorkers hanging out with their numbers in routine yet charming situations. But in this case, those numbers are larger-than-life, multi-colored, furry creatures. The story is a simple demonstration of the excitement Twice Daily Games can add to the everyday.
CreditsClient New York Lottery Agency McCann New York Mat Bisher, Jason Ashlock, Dom Baccollo, Noah Benezra, Antony Rush, Alec Reda, Lyns Descardes, Annie Elliott, Dan Kim, Mikey Bready, creative; Aaron Kovan, Chance Bassett, Andrea Kaye, Cindi Blondell, production; Laura Frank, Emily Brown, Grace Freeman, Rebecca Krevat, Jordana Judson, strategy; Eric “DJ Bunny Ears” Johnson, Colleen Dahlstrom, Madison Rowe, music. Production Sanctuary Content Aaron Ruell, director; Jeffrey Kim, DP. Production Craft Editorial No6 James Duffy editor. Music Duotone Audio Post Sonic Union Color Company 3
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More