The effortless, enjoyable experience of rail travel is brought to life in a campaign for U.K. train operator Avanti West Coast created by adam&eveDDB in London–and starring a rollerblading turtle.
“Feel Good Travel” follows the joyous journey of a turtle who skillfully ducks and dives through the streets of London on its rollerblades, avoiding the tedium of traffic jams and roadworks and effortlessly escaping to the countryside–much to the surprise of a horse and some sheep.
The idea is to remind people that travel is about so much more than the destination, and evoke the unmatchable sensation that a super speedy Avanti West Coast train journey gives us.
Directed by Tom Kuntz of MJZ, the :60 was shot by DP Justin Brown, with visual effects from Untold Studios.
Kate Squires, marketing director, Avanti West Coast said, “We really want to inject a feel good vibe when people think about traveling with us. That’s the purpose of this campaign.
CreditsClient Avanti West Coast Agency adam&eveDDB, London Richard Brim, chief creative officer; Christian Sewell, Andy McAnaney, creative directors; Simone Warme, Jeppe Vidstrup, creatives; Michael MacMillan, Kate Taylor, Jaki-Jo Hannan, Adaeze Ndakoji, Michael McCarthy, Carrie Moores, producers. Production MJZ Tom Kuntz, director; Justin Brown, DP; Sophie Brooks, producer. Editorial Whitehouse Russell Icke, editor; Annabel Bennett, producer. Post/VFX Untold Studios, London Tom Igglesden, exec producer; George Reid, producer; Ben Cronin, creative director; Tom Raynor, VFX supervisor; Suvi Jokiniemi, lead animator. (Toolbox: Maya, Houdini, Nuke, Flame) Color Grade Company 3 Stefan Sonnenfeld, colorist. Music Supervision Harley Beckman Hawksley @ Theodore; Daniel McLaren, music researcher. Soundtrack “Badala Zamanda” composed by Joel Hannier & Zohra Aissouai Audio 750mph Sam Ashwell, sound design/mix; Jessica Ringshall, producer. Design King Henry Paul Knowles, Matt Bryce, designers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More