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    Director Katia Lewkowicz Finds “A Place To Live” For Intermarché, Romance Agency

    By SHOOTUpdated:No Comments2554 Views

    It’s back to school and French supermarket chain Intermarché is back on the campaign trail with a new film called “A Place To Live” which takes us to a small village in the south of France where a young teacher was assigned after his studies. All the children and parents of students are mobilizing to prepare a farewell dinner for him before his long-awaited departure for Paris.

    The recipe that made the success of the ongoing saga of Intermarche films remains unchanged: a French song, as many seasonal vegetables as emotion, and a beautiful story from the Romance agency in Paris and director Katia Lewkowicz of production house Grand Bazar).

    Accompanied by William Sheller’s eponymous song, it is also a hymn to the conviviality an sharing that we have missed so much this year. Because if Intermarché, as producers and retailers, does everything to help you eat better every day, meals only take on their full flavor when they are shared with those we love.

    Credits

    Client Intermarché Agency Romance, Paris Christophe Lichtenstein, CEO; Alexandre Herve, executive creative director, copywriter; Philippe Pinel, copywriter; Julien Rezette, art director; Jerome Lavillat, head of strategy; Marie-Laure Dangeon, Emilie Franck, associate directors; Emilie Talpaert, TV producer. Production Grand Bazar, Paris Katia Lewkowicz, director; Andrijs Parekh, DP; Sonia Philouze, stylist; Clement Price Thomas, production design; Juliette Desmarescaux, exec producer; Hugo Merival, production director. Editorial Thierry Hoss, editor. Sound Production Schmooze Music Alexandre Rabia (Universal), music supervisor.

    Media Type:Commercial: Television
    ScreenWork Categories:Short film
    Video Tags:Grand BazarKatia LewkowiczRomance



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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