A priority curbside DHL delivery to the one and only James Bond takes a high octane and dramatic turn when a convoy of vehicles approaches his parked Aston Martin interrupting the hand-off. Bond quickly changes the delivery address and a high speed pursuit through Shanghai’s neon-colored urban sprawl ensues. Unfazed, and steadfastly professional, the DHL driver joins the action packed chase and delivers the package to Bond at the new drop-off point and he successfully evades his foes, safely and efficiently.
Adam Berg of SMUGGLER directed this "License to Deliver" spot tie-in to the upcoming Bond feature No Time To Die for agency 180 Kingsday.
Credits
Client DHL Dirk use, head of group brand advertising; Mandy Au Yeung, Shanshan Gu, sr. marketing communications managers; Moritz Sattler, brand marketing. Agency 180 Kingsday James Southward, producer; John Messum, creative director; Alex Bolderoff, copywriter; Helen King, art director; Emil Cholich, creative. Production SMUGGLER Adam Berg, director; Sara Flood, Patrick Milling-Smith, Brian Carmody, exec producers; Fergus Brown, managing director; Ben Croker, producer; Linus Sandgren, DP; Tony Fernandes, 1st AD. Editorial Paul Hardcastle, editor. VFX Alex Lovejoy, VFX supervisor. Production Services Indochina Productions Nicholas Simon, exec producer; Michael Cody, producer; Chidchanok Plodripu, production manager; Mattana Suthammasa, production coordinator; Chaiyan Chunsuttiwat, production designer; Vasu Kantatham, art director; Chathip Henprasert, graphic designer; Srirattana Wattanvitkul, wardrobe; Sudjai Tangsiripracha, makeup; Amnuay Saelim, hair. Casting Sarawanee Yodnoon
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
