Oscar-winning filmmaker Kathryn Bigelow (The Hurt Locker) directed this short, Hollywood In Your Pocket, promoting Apple’s iPhone 13 Pro, which sports the biggest camera upgrade in iPhone history.
The iPhone 13 Pro features an all new Cinematic mode that lets you shift focus from the foreground to the background, has a 3x optical zoom, advanced low-light performance, macro video, advanced stabilization, and it shoots in ProRes. It’s Hollywood in your pocket.
Hollywood In Your Pocket, from TBWAMedia Arts Lab, premiered on Tuesday (9/14) at Apple’’s product launch event.
CreditsClient Apple Agency Media Arts Lab Production SMUGGLER Kathryn Bigelow, director; Greig Fraser, DP. Editorial Exile
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More