CLIENT
Pepsi-Cola Co.
PRODUCTION CO.
PYTKA, Venice, Calif. Joe Pytka, director/DP; Suellen Wagner, executive producer; Cathy Rhodes, producer. Shot at Universal Studios, Universal City, Calif. "Aretha" was also shot at Grace & Wild Studios, Farmington Hills, Mich. "Radio Station" was also shot on location in Los Angeles and Austin, Texas.
AGENCY
BBDO New York. Ted Sann, chief creative officer; Michael Patti, executive creative director/ copywriter; Don Schneider, senior creative director; Ted Shaine, senior creative director/ art director; Tom Darbyshire, senior creative director/copywriter; Regina Ebel and Maria Amato, producers; Rani Vaz, music producer.
EDITORIAL
Crew Cuts, New York. Sherri Margulies, editor, "Aretha" and "Alonzo"; Clayton Hemmert, editor, "Radio Station."
POST
Manhattan Transfer, New York. Peter Flack, online editor, "Radio Station"; Chris Laite, online editor, "Aretha" and "Alonzo." Nice Shoes, New York. Scott Burch, colorist.
VISUAL EFFECTS
Quiet Man, New York. Johnnie Semerad, director of visual effects, "Aretha" and "Alonzo"; Philana Dias, Flame artist, "Radio Station."
AUDIO POST
Sound Lounge, New York. Tom Jucarone, mixer.
MUSIC
Crushing Underground, New York. Mary Wood and Clifford Lane, composers/arrangers for "Alonzo" and "Radio Station"; Leon Pendarvis, arranger, "Aretha."
SOUND DESIGN
Crew Cuts. Clayton Hemmert, sound designer. Marshall Grupp Sound Design, New York. Marshall Grupp, sound designer.
THE SPOTS
Pepsi’s "Joy of Cola" campaign features child actress Hallie Eisenberg and her many "voices." In "Alonzo," she channels the voice of Marlon Brando when a diner employee hands her a Coke instead of a Pepsi. "Aretha" features the vocals of Aretha Franklin, who belts out the Pepsi anthem through Eisenberg. In "Radio Station," the entire country is tapping its feet to the tune, as the voice of Isaac Hayes is heard over the airwaves. The disc jockey is eventually revealed to be the girl.
Spots broke March 21.
Jury Presidents Named For The One Show 2025
The One Club for Creativity has announced the global creatives from around the world who will serve as jury presidents for The One Show 2025.
These creatives will lead judging for each discipline, and have a vote on the work.
Confirmed One Show 2025 Jury presidents, by discipline, are as follows:
--Brand-Side/In-House: David Lee, CCO, Squarespace, New York
--Branded Entertainment: Malcolm Poynton, Global CCO, Cheil Worldwide, London
--Creative Use of Data, Creative Use of Technology: Nancy Crimi-Lamanna, CCO, FCB Canada, Toronto
--Cultural Driver: Bianca Guimaraes, partner, ECD, Mischief, New York
--Design: Liza Enebeis, creative director, partner, Studio Dumbar/DEPTยฎ, Rotterdam
--Direct Marketing: Vicki Maguire, CCO, Havas London
--Film & Video: Javier Campopiano, global CCO, McCann Worldgroup & McCann Global, Madrid
--Gaming: Taj Reid, global chief experience officer, US CCO, Edelman, New York
--Integrated, Experiential & Immersive: Chris Beresford-Hill, worldwide CCO, BBDO New York
--Fusion Pencil: Walter T. Geer III, CCO, Innovation North America, VML, New York
--Green Pencil: Barbara Humphries, ECD, The Monkeys, Sydney
--Health & Wellness, Pharma: Wendy Lund, chief client officer, WPP, New York
--IP & Product Design: Ronald Ng, global CCO, MRM, New York
--Moving Image Craft & Production: Irene Kugelmann, chief creative officer, DDB Group of Companies Germany, Berlin
--Music & Sound Craft: Joel Simon, CCO, JSM Music, New York
--Out of Home, Print & Promotional: Kainaz Karmakar, CCO, Ogilvy India, Mumbai
--Public Relations: Patricia รvila, regional director for Latin America, รgora, Sรฃo Paulo
--Radio... Read More