Director Craig Gillespie of MJZ reached out to frequent collaborator Peter Nashel (I,Tonya), creative director/composer and founder of duotone audio group to find an authentic musical voice for what was literally a dream project: score the music for six long-form mock “trailers” starring Jessica Alba and Zac Efron. Each of the spots in the campaign mimics a familiar movie trailer style, and they wanted the music to do the same. The objective was to make these sound and feel like authentic trailers. Complete with over 10 cues and a 50-piece overseas orchestral record, this project was quite the challenge to pull off mid-pandemic.
This mock trailer, “A Romance to Remember” was the second one up. Inspired by indie rom coms, it begins with a fun little surf hook before it transitions into a charming indie movie score and eventually to a fully produced Mediterranean Manouche song complete with fabulous vocals (in Italian) by Gege Telesforo and Chiara Izzi.
Credits
Client Dubai Tourism Agency Mother London Production MJZ Craig Gillespie, director; Nicolas Karakatsanis, DP; Martha Davis, producer. Overseas Production Company Stoked Editorial Exile Shane Reid, Nick Gilberg, Will Butler and Brendan Jenkis (Ten Three). Post/VFX Electric Theatre Collective Jon Purton, post producer; Emma Hughes, production coordinator; Ryan Knowles, VFX supervisor; Sarah Crux, Ally Burnett, Ruben Llusia, Hani AlYousif, VFX leads; Alberto Pizzocchero, Daniel Brewster, Adam Woolrich, Ludvig Hallenius, Christian Block, Doruk Saglam, Kia Coates Stirling Archibald , Thiago Vilas Boas, Heather Costa, Will Medcalf, Tane Welham, Chris Fraser, Kieran Jordan, Oscar Tornincasa, Julie Cruette, Luke Butler, Dave Birkill, Gareth Williams, Adam Darrah, VFX artists. Music duotone audio group, bicoastal Peter Nashel, creative director/founder/composer; Ross Hopman, executive music producer; Giovonni Lobato, sr. music producer. Audio Post 750mph, London Sam Ashwell, lead engineer; Jeff Smith, Tom Joyce, Mike Bovil, Jake Ashwell, sound engineers
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
