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    The Best Work You May Never See: Ad Council Shares Personal COVID-19 Stories From Rural America

    By SHOOTUpdated:No Comments1765 Views

    In September 2021, incidence rates of COVID-19 in rural America were roughly 54% higher than elsewhere in the country according to the Rural Policy Research Institute. As this disparity and rates of vaccine hesitancy continue, the Ad Council and COVID Collaborative partnered with trusted rural voices like the American Farm Bureau Federation, the Cooperative Extension System and others to release new unscripted PSAs that feature and speak to rural Americans from across the country. The PSAs showcase the firsthand impact of the COVID-19 pandemic and vaccines for seven individuals and families, encouraging Americans who may still be questioning the vaccines to seek the latest accurate information about getting vaccinated. 

    This long-form PSA introduces us to Brooks Hodges who lost his wife, Amanda, to COVID-19. Hodges tells his family’s story and what he feels his duty is in memory of Amanda.

    Deborah Riley Draper, founder of Coffee Bluff Pictures, served as creative director and director.

    Credits

    Client Ad Council Michelle Hillman, chief campaign development officer; Nick Sugai, VP, group campaign director; Hannah Lipps, rural audiences consultant; Conor Toomey, rural project manager. Agency & Production Coffee Bluff Pictures Deborah Riley Draper, creative director & director; Lacy Barnes, producer; Nathan Bowhall, editor.

     

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Screenwork Type:Best Work
    Video Tags:Ad CouncilCoffee Bluff PicturesDeborah Riley Draper



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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