We go about our daily lives without much thought to the history behind inventions large and small, from the ice cream scoop to modern-day democracy. The HISTORY Channel and creative agency/production company Valiant Pictures turn the seemingly every day on its head in a fun campaign where unsuspecting citizens meet the historical counterparts who made their lives what it is today.
In these repeatable vignettes, historical figures appear in modern settings as a comedic device to reveal History’s most intriguing true stories, hidden in plain sight. The campaign aims to target a younger audience–situating each spot in places the viewer may see themselves–with an approachable, modern and entertaining brand perception.
In this particular ad–directed by Vincent Lin and Danny Corey of Valiant Pictures–we meet a man at a backyard birthday party. It turns out he is Alfred L. Cralle, inventor of the ice cream scoop. We hear a bit of his story and end with the realization that “the rest is history.”
Credits
Client HISTORY Tim Nolan, executive creative director; Matt Neary, brand lead; Mary Traina, creative director/writer; Kate Leonard, VP, marketing production; Sarah Walker, EP, marketing production. Production Valiant Pictures Vincent Lin, director/founding partner/EP; Danny Corey, director/DP; Matthew D’Amato, founding partner, EP; Adam Zimmer, EP; Jack Noone, producer; Nick Horton, production designer; Amanda Markoya, hair & makeup; Linette Del Monico. wardrobe. Editorial BANDIT Zeke O’Donnell, editor; Chris McNinch, assistant editor; Laura Relovsky, EP; Doris Boroje, post producer; Stephen Picano, colorist. Audio Post Mr. Bronx Eric Hoffman, mixer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
