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    The Best Work You May Never See: Happiness Brussels Tells The Story of “ReStory” For Canon, Belgium’s Flood Victims

    By SHOOTUpdated:No Comments2525 Views

    This film from agency Happiness Brussels (part of the FCB family) delves into the “ReStory” project supported by Canon. The initiative is designed to help Belgium recover from the toll taken by the devastating floods that took place in mid-July. Wallonia in Belgium, and more specifically the province of Liège, was among the worst hit. Excessive rains caused the Vesdre, Ourthe and Meuse rivers to no longer be able to contain the huge quantities of water they carried. Literally everything was washed away: 224,000 houses damaged or destroyed, 12,000 cars damaged, and countless pieces of furniture ruined. Unfortunately, many lives were lost as well. Since then and until today, the region is still suffering from this flood trauma.

    Also damaged were photographs which carried deep emotional value. The memories linked to these photos are priceless. Thousands of photos were severely damaged by the sudden and rapid flooding. With the backing of Canon, the “ReStory” project aims to restore as many photos as possible–representing a small but valuable contribution to the emotional recovery of the region.

    Geoffrey Hantson, chief creative officer of Happiness Brussels, related, “During the huge clean-up, we saw some very emotional interviews on the TV news. Many victims said that the floods wiped out not only whole neighborhoods, but also thousands of memories. Among them: thousands of photos washed away or severely damaged. Of course, the severity is incomparable to the number of lives lost, and incomparable to the financial losses, but the emotional value of these photos is nonetheless very high. And there’s where we could help, together with Canon and other partners, to restore as many of the damaged photographs as possible. To contribute in a small but relevant way to the emotional recovery of the region.”

    The restoration of the images is a joint initiative between Canon, the “Object Care” laboratory and numerous volunteer digital retouchers. The photographs are restored to their original state as far as possible, using a drying and smoothing process, followed by manual digital corrections. 

    This short film was directed and edited by Simon Schuurman of Happiness.

    Credits

    Client Canon Agency Happiness Brussels Geoffrey Hantson, chief creative officer; Katrien Bottez, creative director; Thibaut Castaing, Gil Gauniaux, concept providers; Stephane Opdenbosch, photography; Simon Schuurman, director/editor; Bart Vande Maele, head of production; Dominique Turnbull, Pascal Delfosse, producers; Dries Lauwers, head of design; Emilie Wauthelet, design; Antoine Melis, photo editor. Lab Object Care Special Thanks Lien de Leenheer

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Best Work
    Video Tags:FCBGeoffrey HantsonHappiness BrusselsSimon Schuurman



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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