In anticipation of the November 19 wide release of Battlefield 2042, the groundbreaking first-person shooter set to revolutionize the modern multiplayer sandbox, Electronic Arts has unveiled the Battlefield 2042 Hazard Zone trailer which showcases the all-new, high-stakes, squad-based game-type. EA’s Game Capture team played a key role creating this visceral trailer which closely follows the movements of six squad members and drives home the raw intensity of playing the game.
Game capture artists are a unique, unsung breed of creators who bring a passion for gameplay, artistry and technical knowledge to their work. They are responsible for selecting and perfecting the in-game scenes, flowing them seamlessly into scripted animations seen in trailers and screenshots. Game Capture artists have backgrounds in photography and cinematography, graphic design, compositing, editing and coding.
“Raw gameplay is the soul of any game,” said Sam Goncalves, game capture manager, EA. “It is what makes the game enjoyable. It’s very rewarding to inspire and excite so many people around the world who play our games.”
CreditsClient Electronic Arts Production Jeff Aho, EA game capture lead; Sam Goncalves, EA game capture manager; Ricardo Reyes, Justin Carter, Emkiliano Rallo, Taylor Haase, capture artists; Rikard Hörnedal, director/editor/cinematic artist; Randy Evans, creative director; Claes Dietmann, producer; Cemre Camuz, associate producer; Louis Thomann, Luke Mathews, Emile Bartholomeus, Andre Söderlund, cinematic artists; Cameron Scott, Marco Sjöberg, Felix Stemmer, cinematic animators; Jonas Gammelholm, technical artist. Grading Chimney Audio Source Sound Music 2wei
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More