The Ad Council and the Department of Veterans Affairs have launched “Don’t Wait. Reach Out,” a national campaign encouraging struggling combat veterans to seek support before their challenges become overwhelming.
Created by TBWAChiatDay New York, “Don’t Wait. Reach Out” was informed by extensive research with veterans. And depicting a diverse range of veterans, all actors are portrayed by real vets and through casting nearly every branch of service is represented.
This centerpiece PSA, “Boil,” was directed by Jovan Todorovic of Anonymous Content.
Credits
Client Ad Council/Department of Veterans Affairs Agency TBWAChiatDay New York Chris Beresford-Hill, chief creative officer; Ricard Valero, executive creative director; Lauren Byers, art director; Wes Rhodes, associate copywriter; John Doris, head of production; Chris Klein, executive producer; Jessica Fiore, sr. integrated producer; Jennifer Kung, strategy director; Kate Fallon, strategist; James Sowden, chief strategy officer. Production Anonymous Content Jovan Todorovic, director; Eric Stern, managing director; SueEllen Clair, exec producer; Kerry Haynie, head of production; Laura Miller, producer. Editorial Uppercut Milenz Z. Petrovic, editor; Lisa Houck, managing director; Nicholas Markus, producer; Devin Steven, assistant editor. Grading The Mill Mikey Rossiter, colorist; Claudia Gaspar, producer
Carmaker Dacia, owned by Renault, is taking part in the legendary Dakar Rally, a grueling long distance race where drivers take on the Saudi Arabian desert.
To mark Dacia’s first-ever participation in the Dakar Rally, Publicis Conseil created this film which presents a world of sand that is as spectacular as it is challenging for drivers and their vehicles. Rune Milton directed this visceral, hyper-realistic piece via production house Wanda.
As a bonus, the drivers of the official Dacia team, The Dacia Sandriders, make an appearance: Nasser Al-Attiyah, Sébastien Loeb and Cristina Gutièrrez. The work has been released in Europe on television and digital.
