Wieden+Kennedy, Portland, Ore. has unveiled its latest “Only Slightly Exaggerated” campaign for Travel Oregon–once again in partnership with animation studio Psyop, Sun Creative Studio and Emmy-winning composer Jim Dooley.
Directed by Kyle Matulick and Todd Mueller of Psyop, this spot showcases the people, the customs, traditions, cultural elements and things to do in Oregon, taking us to varied places and experiences that can be found in a bustling farmers market, a rodeo, the Native American community, a wine vineyard, camping grounds and Mother Nature at its best.
Credits
Client Travel Oregon Agency Wieden+Kennedy, Portland, Ore. Eric Baldwin, executive creative director; Darcie Burrell, Azsa West, creative directors; Ansel Wallenfang, writer; Nick Stokes, art director; Matt Hunnicutt, director of production; Heather Smith-Harvey, executive producer; Nicole Kaptur, producer; Alex Lianopoulos, associate producer; Amy Streger, design producer; Cathy Ormerod, studio designer. Production Psyop Kyle Matulick, Todd Mueller, directors; Neysa Horsburgh, managing director; Justin Booth-Clibborn, exec producer; Jamie Pastor, head of production; Jacob Markson, producer; Luca Vitale, designer; Ryan Raith, 2D supervisor; Max Forward, storyboard artist; CJ Cook, compositing; Brandon Sanders, Flame artist; Alex Wysota, Flame assistant; Loren Christiansen, editor. 2D Animation Sun Creative Mikkel Okholm, Bo Juhl Nielsen, exec producers; Fritte Colliander, Christine Snitkjaer, line producers; Suzanne Clavairoly, Janete Domingues, Billie Segal, production managers; Simon Lee Bresling, art director, lead designer; Tobias Dahl Orderud, art director; Liane-Cho Han Jin Kuang, animation supervisor & storyboard; Theo Boubounelle, background & layout supervisor; Rasmus Mobius, comp supervisor & layout and camera background; Olivier Malric, FX supervisor; Eleonora Quario, clean-up lead; Andrew Brooks, storyboard; Daniel Cacoualt, colorscript; Jean-David Fabre, Andreas Rocha, Suheb Zako, Amei Zhao, concept art; Matthieu Daures, Zhihuang Dong, Dae-No Notz Kim, Sunki Lee, Coralie Nagel, character design; Gilles Brinkhuizen, Camilo Collao, Antonia Hartwell, Noemie Leroux, Coralie Nagel, layout & camera background; Sandrine Han Jin Kuang, Pierre Rutz, layout posing; Christen Bach, Daniele Baiardini, Remy Bonnin, Gilles Brinkhuizen, Adalsteinn Hallgrimsson, Floriane Nguyen, compositing; Aleem Akhlaque, Simon Dumonceau, Jean-David Fabre, Thuan Huynh, Andreaqs Rocha, Paul-Emmanuel Separi, Martin Vallespir, Matthew Vince, background; Hugo Bravo, Diane Coat, Aandrine Han Jin Kuang, Ilan Hatukah, Suzon Heron, Christoffer Kramme, Pierre Rutz, animation; Stephane Chung, Rachid Guendouze, Maxime Neaud, Raymond Pang, FX animation; Christopher Aboiralor, Nih Bhavsar, Michelle Chan, Heidi Holmea Christiansen, Elpida Fousteri, Pafo Gallieri, Louise Gregersen, Lucy Hirst, Till Machmer, Katarzyna Mencfel-Wenglarczyk, Christina Nerland, Anna Sagadin, Kay Sales, Friedrich Schaper, Nawell Sdiri, Andreia Serrano, Camilla Smidt, clean-up/color/color detail. Music James Dooley, composer; Tim Davies, orchestration; Steve Kaplan, mixer. Sound Design/Audio Post Lime Studios Matt Miller, sound designer, audio mixer; Ian Connie, audio assistant; Susie Boyajan, exec producer; Kayla Phungglan, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
