This Macy’s holiday spot from BBDO, “Tiptoe & The Flying Machine,” features a bright-eyed and lovable blue reindeer, Tiptoe, who’s afraid to fly. But her friends Polar Bear and Penguin know she is just nervous. To help boost her confidence, they take her to the North Pole’s greatest makers (the Elves) who produce their greatest invention yet, a Barometrically Elevating Levitation Instigation Engine with Vehicular Enhancement (B.E.L.I.E.V.E., a.k.a a flying machine. During Tiptoe’s flying test with Santa, the flying machine begins to malfunction and Tiptoe starts to wobble and drop, when suddenly she looks back and sees an inscription that reads B.E.L.I.E.V.E. The word encourage Tiptoe, and she begins flying up into the sky over Santa’s workshop. From that day on, Tiptoe was never scared to fly again, because she knows the courage she needed isn’t in some machine. It was in herself all along. As Tiptoe flies happily, we cut to a dad holding a reindeer doll that looks just like Tiptoe, telling his daughter the story as they wait for their plane at the airport. Tiptoe’s heartfelt story gives the little girl the confidence she needs to fly to visit grandma.
“Tiptoe & The Flying Machine” is a story filled with joy, optimism, family, and ability to overcome big obstacles with the support and love of family and good friends. Animation studio on the spot was Nexus with Conor Finnegan directing. Live action was handled by Superprime with Ben Quinn as director.
To officially kick-off the magic of the holiday season, Tiptoe will march down Manhattan on Thanksgiving morning as a puppeted animated balloon, cheered on by her co-stars Penguin and Polar Bear on the accompanying North Pole Believe float. She will sit on top of the iconic Herald Square store marquee in New York and her magical story will be featured in holiday windows at Macy’s flagships including State Street in Chicago and Union Square in San Francisco. Tiptoe will also be featured at Macy’s Santaland®. To spread even more joy this holiday season, 1,000 Tiptoe custom plushies will be gifted to Make-A-Wish kids and local charities.
