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    Top Spot of the Week: adam&eveDDB, Director Mark Molloy Form A Yuletide Friendship With An “Unexpected Guest” For John Lewis

    By SHOOTUpdated:No Comments2657 Views

    This two-minute Christmas commercial from U.K. department store chain John Lewis & Partners is a joyful story of friendship, which celebrates the magic of holiday moments experienced for the first time. Titled “Unexpected Guest,” the piece created by adam&eveDDB in London and directed by Mark Molloy of production house SMUGGLER follows the story of Nathan, a 14-year-old boy on his way home from school who spots a flashing light in the distance and chases it to the woods beside his home; it is here that he encounters 14-year-old space traveler, Skye and her ship from another galaxy. The ice is broken as Nathan adapts his own Christmas jumpsuit by adding a star and twinkly lights–just like Skye’s. They form a friendship and we watch as Nathan helps her to discover the magic of her first Christmas. 

    We then see Nathan introduce Skye to some of his favorite Christmas experiences, bringing her fairy lights from his family’s tree; amazingly she is able to power them herself with her super powers. After a festive meal with family and friends, Nathan brings Skye a mince pie, and she delights at trying this for the first time. Together, their friendship grows while watching Christmas films and playing in the snow. 

    The time comes when Skye has fixed her ship and must return to her home planet and the pair are to be separated. It is a bittersweet, heartwarming moment where Nathan gifts her his Christmas jumper, the same one he was wearing when they first met, and the pair say goodbye just before she boards her ship. As Skye leaves, she disappears into the night sky and leaves a twinkling star on a Christmas tree in the distance. Watching all through her eyes reminds us of the magic of a first Christmas, and the moments that matter. 

    This year’s soundtrack to the film was performed by up-and-coming British talent Lola Young, a 20 year old singer-songwriter from South London. The track ‘Together in Electric Dreams’, originally released by Philip Oakey and Giorgio Moroder in 1984, was chosen as a celestial complement to the advert. 

    Credits

    Client John Lewis & Partners Agency adam&eveDDB, London Richard Brim, chief creative officer; Matt Gay, Feargal Ballance, creative directors/copywriters/art directors; Patrick McClelland, copywriter; Sally Pritchett, executive producer; Clio McLeary, integrated producer; Claire Peacock, assistant producer; Ben Sharpe, head of integrated production; Martin Beverley, chief strategy officer. Production SMUGGLER Mark Molloy, director; Ewen Brown, producer; Marketa Husecka, production manager; Greig Fraser, DP; Nathan Parker, production designer; Rosa Dias, costume designer; Michele Baylis, hair & makeup artist; Ali Fearnley, casting. Editorial Work Editorial Stewart Reeves, editor; Rain Keene, edit assistant; Ellie McNaughtan, editing producer. Postproduction/VFX nineteentwenty, London Bill McNamara, VFX supervisor; Ludo Fealy, 2D VFX supervisor; Ben Thomas, CG VFX supervisor; Jamie Stitson,Adam McHale, Humayun Mirza, Nicole Palucsis, Jessica Hayes, David Ince, Joseph Dymond, Chrys Aldred, Matt Hutchins, 2D artists; Ivan Tomovic, Andrew Maccabe,Alison Stott, James White, Guido Pagotto, Mike Farrar, David Rencsenyi, 3D artists; Emilis Baltrusaitis, Aurelien Ronceray, DMP & environment artists; Anthony Scott, motion graphics; Jake Lunt Davies, Nathan McKenna, concept; KaiVan Beers, colorist; Elliott Ward, color assist; David Keegan, VFX producer. (Toolbox: Maya, Nuke, Nuke Studio, Houdini, Baselight) Capture Surveying, Pudsey, U.K. Philip Anderton, LiDAR scans Music Supervision Leland Music (Abi Leland, Ed Bailie, Toby Williams). Music Track: “Together In Electric Dreams. Philip Oakey, Giorgio Moroder, composers; Lola Young, artist; David Kosten, music producer. Master: Universal Music Group/Island Records. Publishers: BMG Rights Management (UK) Limited (50%) /Warner Chappell North America Limited (50%)

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:adam&eveDDBMark MolloySmuggler



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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