TK Maxx unveiled its all-singing, all-dancing 2021 Christmas ad, which features a special version of rock band Aerosmith’s “Walk This Way.” 

For the sixth year running, ad agency Wieden+Kennedy London has created TK Maxx’s Christmas commercial and this year’s is directed by Raine Allen-Miller via production house Somesuch. “Christmas To The Maxx” tells the story of an unexpected hero, an awkward teenage boy called Laurie getting ready to perform at a Christmas comeback concert in his local town hall. Due to the concert being canceled last year, anticipation is high, and the hall is full of people eager to see locals showcase their talents.

Laurie steps onto the stage feeling overwhelmed by the large turnout. His family, sitting in the audience, is equally as nervous. Laurie makes his way to an organ and begins to play but hits some off-key notes, stops playing and drops his head, feeling crestfallen. While looking down at his feet he is reminded of the spectacular designer boots that he was given by his parents as an early Christmas present. These awesome boots give him the confidence to have another go at performing. 

Laurie begins to play a few notes of an iconic song that the audience starts to recognize. His confidence grows and he jumps up and lands his feet on the organ keys and rocks out a note perfect cover version of “Walk This Way” using his shiny-booted feet. The performance of the astonishing boot playing organist is greeted by rapturous applause from the audience.

Credits

Client TK Maxx Agency Wieden+Kennedy London Susan Hoffman, executive creative director; Cal Al-Jorani, Hollie Walker, creative directors; Phil Rosieur, design director; Holly Hunter, Miriam Pick, lead creatives, London; James Guy, head of production; Iona Patterson, producer. Production Somesuch Raine Allen-Miller, director; Olan Collardy, DP; James Waters, line producer; Kharmel Cochrane, casting. Editorial Trim  Elise Butt, editor; Joshua Mannox, edit assistant; Noreen Khan, edit producer. VFX Untold Studios Tom Igglesden, exec producer; Ella Glazer, VFX producer; Helena Almeida, VFX production assistant; Tom Moreland, VFX lead. Color Cheat Jack McGinity, colorist. Sound 750mph, London Sam Ashwell, Marcin Pawlik, sound designers; Martin Critchley, head of production. Music Mr Pape, London Paul Brown, music supervisor/producer. Track: “Walk This Way”--Aerosmith (organ instrumental). Audio Post 750mph, London Sam Ashwell, mixer

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