Chick-fil-A’s latest installment of its annual Christmas campaign from McCann–the centerpiece of which is this animated short–invites fans back to the world of Evergreen Hills, encouraging them to find joy in the unexpected this holiday season.
In the film, our main character, a girl named Sam, returns to help a new friend CeCe repair a cherished family ornament. With a little help from a quirky baker in Evergreen Hills, they discover the ability to transform an unexpected moment into something wonderful.
With the added pressure for a perfect holiday after a year apart, this film is a reminder to find joy during a stressful season–even when things don’t go exactly as planned. Who knows what magic you’ll find in the seemingly imperfect realities of the season?
McCann led creative development for the campaign and partnered with Psyop on production, bringing viewers to a whimsical bakery in the town of Evergreen Hills called The Whoopsery.
Dircted by Psyop's Marie Hyon, the new two-minute film launched digitally this week, will air Thanksgiving Day on NBC, and will continue to run on TV and in cinemas throughout the holiday season.
Credits
Client Chick-fil-A Agency McCann Sean Bryan, Tom Murphy, co-chief creative officers, North America. Larry Platt, Danny Rodriguez, EVPs, executive creative directors, NY; Sherrod Melvin, Thomas Weingard, Jason McKean, group creative directors, NY; David Mashburn, executive design director, NY; Jesse Yowell, Dan Colburn, associate creative directors, NY; Ethan Buller, design, director, NY; Luzdivina Ruiz, sr. art director; Josh Race, sr. copywriter; Ralph Vibar, art director; Kathy Love, SVP, executive integrated producer; Eric Johnson, SVP, executive music producer, integrated production; Julianna Katrancha, SVP, global strategy director; Justin Luk, Amanda Shaprio, VP, strategy director. Production Psyop, bicoastal Marie Hyon, director; Eve Strickman, exec producer; Andrew Rindlaub, producer; Claire Funderburk, assistant producer; Raven Burnett, writer; Vicorior Intrasombat, Winnie Mai, Misha Oplev, Andrew Park, Laura Yan, designers; Ben Chan, storyboard artist; Briana Franceschini, lead technical director; Ryan Moran, Pt Porter, Michael Sime, previs artists; Kwan Au, Winnie Mai, David Soto, modelers; Kwan Au, Matthias Bauerie, Sarah Bocket, Briana Franceschini, Anne Yang, lighters; & dev artists;Ieva Sauciunaite, lighter; James Atkinson, Steve Hallquist, VFX artists; Pat Porter, lead 3D animator; Sam Crees, Nayoun Kim, Ryan Moran, Michael Sime, Anthony Travieso, Matt Williamson, 3D animators; Zed Bennett, lead rigger, Zeth Willie, rigger; Zed Bennett, Fred Qiao, John Block, technical animation/hair & cloth simulation; Matthias Bauerle, 2D lead; Aaron Baker, Carl Mok, Herculano Fernandes, Manu Gaulot, Sarah Yoo, compositors; Loren Christiansen, editor; Keigo Tanaka, assistant editor. (Toolbox: Maya, Arnold, Zbrush, Yeti, Substance Painter, Photoshop, Nuke, Premiere, Houdini) Sound Design & Audio Post Decibel, New York Tom Goldblatt, sound designer & engineer; Alicia Rodgers, exec producer. Music Squeak E. Clean Studios, bicoastal/international Jesse Watt, composer; Zac Colwell, creative director; Kit Winter, exec producer; Nick Doering, Nick Keenan, Karla Henwood producers.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
