Shoppers are buying with more intention and seeking out products with handcrafted quality and meaning. In its new holiday film campaign, “Give More than a Gift,” made in partnership with creative agency 72andSunny New York, Etsy tells four stories about how a meaningful gift can bring holiday magic the recipient. Especially at a time when such thoughtfulness and kindness are needed most.
This spot, titled “Bus Stop” and directed by the Hoffman/Metoyer duo at MJZ, shows how an unlikely connection comes to pass between two people, resulting in a gift that shows true gratitude.
Alyssa Georg, creative director, 72andSunny New York, said, “We hope these spots touch people and inspire them to see goodness in the world. After these past two years, we need more of it. Working alongside Etsy, we crafted stories built on real and unique experiences that so many of us can relate to. What better time than the holiday season to highlight these often untold stories in an intimate and authentic way.”
CreditsClient Etsy Agency 72andSunny New York Production MJZ Hoffman/Metoyer, directors. Editorial Whitehouse Music Alexander Wolf David
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More