Shoppers are buying with more intention and seeking out products with handcrafted quality and meaning. In its new holiday film campaign, “Give More than a Gift,” made in partnership with creative agency 72andSunny New York, Etsy tells four stories about how a meaningful gift can bring holiday magic the recipient. Especially at a time when such thoughtfulness and kindness are needed most.
This spot, titled “Bus Stop” and directed by the Hoffman/Metoyer duo at MJZ, shows how an unlikely connection comes to pass between two people, resulting in a gift that shows true gratitude.
Alyssa Georg, creative director, 72andSunny New York, said, “We hope these spots touch people and inspire them to see goodness in the world. After these past two years, we need more of it. Working alongside Etsy, we crafted stories built on real and unique experiences that so many of us can relate to. What better time than the holiday season to highlight these often untold stories in an intimate and authentic way.”
