This spot for British retailer Argos showcases the pure jubilation of Christmas and all the ways British families across the country can go BIG together after the disappointment of last year.
Part of the “Baubles to Last Year, Christmas is On!” campaign from London agency The&Partnership, this spot–directed by RÉALITÉ via production company CANADA–celebrates festive behavior taken to the extreme. From blow torching the Christmas pudding, inviting the entire street to Nana’s, decorating (“baubling”) your beard, and a walkie talkie’d squad of kids illuminating a huge tower block; the message of the ad showcases that this year we’re all “going big” for Christmas.
Yan Elliot, global ECD, The & Partnership, said, “One thing we know for sure is we all deserve a proper Christmas this year. As always, Argos is primed and ready to deliver it wherever you are, up or down the country. So let’s get together, go big, and say Baubles to last year.”
Credits
Client Argos Agency The&Partnership Yan Elliott, Micky Tudor, global joint executive creative directors; Dan Dehlavi, Carl Storey, creatives; Charles Crisp, head of integrated production; Alfie Glover-Short, producer. Production Company CANADA RÉALITÉ, director; Daisey Gautier, exec producer; Luke Plaister, producer; Marian Mikhail, production manager; Douwe Hennink, DP. Editorial Stitch Carlos Font Clos, Chris Wilson, editors; Kirsty Oldfield, offline producer. Postproduction Black Kite Phil Whalley, sr. post producer; Polly Durrance, post producer; Hugo Saunders, VFX supervisor; Tony Landais, CG supervisor; James Adamson, shoot supervisor & compositor; James Lashmar, motion design. Color Grade Metropolitana Marc Morato, colorist; Eli Meoz, grading producer. Audio Post Factory Deborah Whitfield, head of production; Mark Hills, Anthony Moore, sound engineers. Music Supervision Siren Matt Tamsedge, composer; Josh Gibbard, Sian Rogers, music supervisors.
With one in five Brits (22%) experiencing a fraud attempt every single week, telecommunications company O2 and VCCP London’s AI creative agency faith have launched what's billed as a first-of-its-kind campaign to fight back against scammers.
At the heart of the campaign is Daisy, a lifelike, state-of-the-art, Conversational AI character designed to speak with scammers and keep them on the phone for as long as possible so they have less time to try and scam real people.
The newest member of O2’s fraud prevention team, Daisy was created using a range of cutting-edge AI technology and is indistinguishable from a real person. Based on a real-life relative of a VCCP employee to ensure total believability, Daisy was built to play on scammers’ own stereotypical views that older people are easier targets for scams. While anyone can be a victim of a scam, criminal fraud gangs often target the elderly, so by leaning into scammers’ own biases, Daisy became the perfect scambaiter.
Phoney fraudsters--including many posing as some of the UK’s most trusted businesses--thought they’d got their hands on an easy target, but Daisy has been beating them at their own horrible game, answering scam calls and wasting scammers calls as part of an awareness campaign which exposes fraudsters tricks and tactics and offers top tips on how to avoid scammers.
Daisy is able to interact in real-time ensuring no suspicions are raised on the other end of the line, and has worked 24/7, and over the course of many hours of scam calls she’s told meandering stories of her family, talked at length about her passion for knitting and provided false personal information including made-up bank details.
O2 and faith worked with leading U.K. scambaiter Jim... Read More
