This Heineken spot, titled “Lockdown Love Story,” reflects an era in which human beings found remote love and relationships during the COVID-19 pandemic, celebrating the power of human endurance. Now as we regain our freedom to physically get together, excitement and surprises are in store.
This work–directed by Show Yanagisawa for Publicis Italy–reflects that sense of surprise as a signature Heineken twist casts a new light on a budding Zoom romance.
The film has launched in Vietnam, before it will roll out in other relevant markets as lockdown restrictions will begin to ease.
Credits
Client Heineken Agency Publicis Italy/Le Pub Bruno Bertelli, global chief creative officer, worldwide; Cristiana Boccassini, Mihnea Gheorghiu, chief creative officers; Milos Obradovic, global executive creative director; Alessandro Cajdito, creative director; Christooher Penman, sr. copywriter; Daniele Tesi, art director; Nicolò Santovincenzo, copywriter; Daniel Vargas Gomez, James Moore, global strategy directors; Francesca Zazzera, head of TV; Tania Dal Pra, producer. Production Company Division Show Yanagisawa, director; Jules de Chateleux, exec producer; Aurelie Bruneau, producer. Production Company (Japan) TYO Inc. Hiroki Yaginuma, Takumi Fujiwara, Maki Osada, producers; Ryosuke Murooka, production manager; Gen Ito, DP; Yukiko Kuribayashi, production designer; Yasuhiro Takehisa, wardrobe stylist; Nao Yoshida, makeup; Tomoko Sato, hair; Junko Kaieda, Yusuke Morikawa, casting. Postproduction Prodigious Giulia Lamacchia, head of post; Alina Chaplygina, post producer; Fabrizio Squeo, offline editor; Samuele Schiavo, Franco Tonnarelli, Matteo Serafini, online editors; Alessandro Congiu, online editor, compositor; Adolfo Navire, compositor; Matteo Marzano, motion graphic designer. Color Grading Cutters Studios Tokyo Toshiki Kamei, color; Haruka Ariga, color assistant. Sound Studio Screenplay Srl Fianfranco Clerici, exec producer; Eleonora Lorenzo, producer. Music Sizzer Michael Bertoldini, music supervisor; Seppl Kretz, music producer. Music Licensing MassiveMusic. Original Song: “Be My Baby” by Ellie Greenwich, Jeff Barry and Phil Spector
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
