Part of Droga5 NY’s new brand platform, “More Is Made By The Many,” for Hennessy V.S.O.P. cognac, this 30-second film, “Take a Seat,” invites viewers to a shared mindset brought to life with one ever-expansive table, made up of many unique tables.
In a seamless, one-take camera move, we travel through this table to unlock a borderless world, showcasing the magic that comes when people from different walks of life gather around Hennessy V.S.O.P to share, converse and ultimately be made better by one another. The film was directed by the Sportscar trio (Ariel Fish, Lucy Sandler, C Prinz) via production company Florence.
Credits
Client Hennessy V.S.O.P. Agency Droga5 NY Tim Gordon, Felix Richter, co-chief creative officers; Alexander Nowak, global head of art; Marco Howell, group creative director; Haywood Watkins III, creative director; Mia Rafowitz, copywriter; Cara Cecchini, art director; Albie Eloy, associate design director; Olivia Piazza, designer; Ruben Mercadal, associate director of film production; Roger Moran, sr. producer, film; Hugh Copeland, associate producer, film; Mike Ladman, sr. music supervisor; Brad Nayman, Angela Asistio, music supervisors; Harry Roman-Torres, chief brand strategy officer; Drew Simel, strategy director; Justin Clagette, intercultural context director. Production Company Florence Sportscar, director; Logan Triplett, DP; Jarad Anderson, founder/exec producer; Matt Griffo, exec producer; Sophie Brooks, producer; Brielle Hubert, production designer. Casting Tiffany Casting Editorial Cut+Run Jonnie Scarlett, editor; Chrissy Doughty, assistant editor; Marcia Wigley, head of production. Postproduction The Mill New York Mandy Harris, exec producer; Tanya Ferguson, sr. producer; Chanelle Larios, producer; Antoine Douadi, Keith Sullivan, VFX supervisors/2D lead compositors; Dhruv Shankar, 2D compositor; Nasser Mandavi, Jiin You, Katelyn Veneman, 2D compositors/2D assists; Nick Metcalf, colorist; Arsen Arzumanyan, previz; Eva Kuehlmann, CG lead; Charles Lee, DMP; Andre Vidal Vi Nguyen, finish. (Toolbox: Nuke, Maya) Music Ear Candy “A Kid Named Turbo,” soundtrack. Sound Wave Studios Aaron Reynolds, Chris Afzal, Isaac Matus, sound designers/mixers; Vicky Ferraro, exec producer; Eleni Giannopoulos, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
