Director Bruno Aveillan of Quad Productions teamed with Paris ad agency Altmann + Pacreau on this powerful film, The Cry, for 30 Millions d’Amis (30 Million Friends), a French organization dedicated to fighting for the welfare and protection of all animals.
This film provides a unique sensory experience which sheds a poignant, heart-wrenching light on the cruelty that many defenseless animals have to endure as they are subjected to varied forms of abuse, including abandonment, intensive farming, bull fighting, animal testing, hunting abuses and circus animal exploitation.
The Cry is part of a campaign that challenges politicians to handle animal protection as a core social issue. Altmann + Pacreau imagined a campaign featuring the brutality of human indifference towards the plight of animals–animals who find themselves united by the same cry of despair.
CreditsClient Fondation 30 Millions d’Amis (30 Million Friends) Agency Altmann + Pacreau, Paris Olivier Altmann, executive creative director; Jessica Piergiovanni, head producer; Charles Schiepan, art director; Jack Roman, copywriter. Production Quad Productions/Quad Group Bruno Aveillan, director; Timothee Boulliee, exec producer; Thomas Le Peutrec, director of production. Nataly Aveillan. Production Services Shelter Postproduction Editorial Fix Studio/Quad Group Thanh Long Bach, editor; Nataly Aveillan, post producer; Arthur Paux, colorist. Music “Erica’s Waltz” written by Olafur Arnalds. Sound Production AOC. Post Benjamin Laborde, SFX supervisor/lead Flame; Aymeric Rochas, Anne Georges, Flame artists.
Apple, TBWA\Media Arts Lab Canada Craft NHL Goalie Masks
Apple and the National Hockey League (NHL) have teamed up on a campaign that puts the spotlight on the iPad Pro and Apple Pencil Pro’s creative capabilities. The work centers on how three artists used Apple’s devices to design masks for the NHL’s top goaltenders, blending technology and sports in a celebratory display of digital artistry. This “Made on iPad” film--directed by Mateus de Paula Santos via production company LOBO--showcases the creation of cool, personalized goalie masks. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/10/16004655/Goalie-Masks-Made-on-iPad-Apple.mp4"][/video] Read More