In this spot for Penn State University, the power of amplifying new voices–and with it ways of thinking–helps to break through barriers, reverberating through communities around the world and helping to better society.
Titled “Power,” this piece was directed by Phillip Lopez of Yella Inc. for NY agency Decoded. Yessian served as music/sound house.
CreditsClient Penn State University Agency Decoded Victor Sie, group creative director; Sam Cohen, sr. art director; Jess Joiner, copywriter; LaMae Nembhard, designer; Linzy Anderson, sr. producer. Production Yella inc., Los Angeles Phillip Lopez, director; Dannel Escallon, DP; Matthew Kauth, head of production; Melissa Llewellyn-Alston, producer; Ivan Ovalle, post producer. Editorial Lost Planet Tania Mesta, editor; Krystn Wagenberg, head of production; Casey Cayko, producer; Danny Conner, assistant editor. Music & Sound Yessian Music, New York Mike Dragovic, executive creative director/composer; Weston Fonger, sound designer; Marlene Bartos, exec producer/managing director; Angelina Powers, sr. producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Audio Post Vinyl Mix, New York Weston Fonger, mixer; Angelina Powers, exec producer; Marlene Bartos, managing director.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More