It’s a well-known tradition to leave out a plate of cookies for Santa Claus on Christmas Eve–the normal chocolate chip, sugar cookies, etc. But here we see the surprise, excitement, and that elevated “ooooohhhh” that Santa is overcome with being left Milano cookies vs. the usual suspects in this spot directed by Lena Beug of Station Film for Saatchi & Saatchi New York.
In fact, Santa is inspired to get a bit fancy himself after getting a bite from a Pepperidge Farms’ Milano treat.
The holiday spot is running on social channels with a TikTok push for creators to execute a similar Fancy Santa transition.
CreditsClient Campbell’s Snack Company/Pepperidge Farm Milano Cookies Agency Saatchi & Saatchi New York Daniel Lobaton, chief creative officer; Jon Bellinger, creative director; Preethi Balakrishnan, sr. art director; Kelsey Boylan, sr. copywriter; Tim LeGallo, EVP, director, integrated production; Danielle Hallack, Samuel Moross, sr. producers; Julie Dombreval, SVP, director, brand strategy. Production Station Film Lena Beug, director; Caroline Gibney, Stephen Orent, founding partners; Michelle Towse, partner/exec producer; Julie Lee, producer. Editorial Arcade Edit Ali Mao, editor; Samuel Barden, assistant editor; Arlene Perez, post producer; Sila Soyer, exec producer. Music Squeak E. Clean Studios Kit Winter, exec producer; Matthew Compton, sr. composer; Charles Rojas, composer; Tarjas White, sr. producer. Audio Post Harbor Picture Company Jesse Schwartz, exec producer; Steve Perski, creative director--commercial sound; Lauren Boyle, sr. producer; Cammie McGarry, producer. Color Harbor Picture Company Joe Gawler, colorist; Jesse Schwartz, exec producer; Jody Peters, color/VFX sr. producer; Katherine Andrews, color/VFX producer.
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More