It’s a well-known tradition to leave out a plate of cookies for Santa Claus on Christmas Eve–the normal chocolate chip, sugar cookies, etc. But here we see the surprise, excitement, and that elevated “ooooohhhh” that Santa is overcome with being left Milano cookies vs. the usual suspects in this spot directed by Lena Beug of Station Film for Saatchi & Saatchi New York.
In fact, Santa is inspired to get a bit fancy himself after getting a bite from a Pepperidge Farms’ Milano treat.
The holiday spot is running on social channels with a TikTok push for creators to execute a similar Fancy Santa transition.
Credits
Client Campbell’s Snack Company/Pepperidge Farm Milano Cookies Agency Saatchi & Saatchi New York Daniel Lobaton, chief creative officer; Jon Bellinger, creative director; Preethi Balakrishnan, sr. art director; Kelsey Boylan, sr. copywriter; Tim LeGallo, EVP, director, integrated production; Danielle Hallack, Samuel Moross, sr. producers; Julie Dombreval, SVP, director, brand strategy. Production Station Film Lena Beug, director; Caroline Gibney, Stephen Orent, founding partners; Michelle Towse, partner/exec producer; Julie Lee, producer. Editorial Arcade Edit Ali Mao, editor; Samuel Barden, assistant editor; Arlene Perez, post producer; Sila Soyer, exec producer. Music Squeak E. Clean Studios Kit Winter, exec producer; Matthew Compton, sr. composer; Charles Rojas, composer; Tarjas White, sr. producer. Audio Post Harbor Picture Company Jesse Schwartz, exec producer; Steve Perski, creative director–commercial sound; Lauren Boyle, sr. producer; Cammie McGarry, producer. Color Harbor Picture Company Joe Gawler, colorist; Jesse Schwartz, exec producer; Jody Peters, color/VFX sr. producer; Katherine Andrews, color/VFX producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
