Park Pictures’ Nathan Price directed this spot, “The Dancer,” for the Bank of New Zealand, produced by his New Zealand-based production company, Ruskin.
The 90-second commercial follows a teenage boy in rural New Zealand who loves dancing. His story of isolation is set to a stripped-back cover of Robyn’s song, “Dancing On My Own.” At the spot’s reveal we see that while isolated in a place where dance instruction might be hard to come by, he’s connected through an online dance school.
Price is currently in postproduction on the feature documentary The Subtle Art of Not Giving a F*ck, shot earlier this year. An adaptation of the international bestseller of the same name, the film examines society’s obsessions with the pursuit of happiness.
CreditsClient Bank of New Zealand Agency Colenso BBDO, Auckland, NZ Production Company Ruskin, Auckland, NZ Nathan Price, director; Claris Harvey, exec producer; Helen Naulls, producer; Ginny Loane, DP. Editorial Luke Haigh, editor; Ben Eagleton, colorist. Postproduction Assembly Damon Duncan, Rhys Dippie, online. Music & Sound Franklin Rd
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More