This short film introduces us to Honda’s heartwarming Project Courage initiative which brings unexpected joy and smiles to children who are hospital patients. Project Courage entails the deployment of Shogo, an electric ride-on vehicle for kid patients to help ease their stress and anxiety as they are transported throughout their hospital stay.
Shogo has been a true labor of love for Honda associates; it was exclusively designed and developed in-house by Honda engineers and currently in-use at Children’s Health of Orange County (CHOC).
The short was directed by Justin Mashouf and Emelie Claxton via production company Helium for agency RPA. A :60 version of the long-form video will air during the Rose Parade on New Year’s Day.
Credits
Client Honda Agency RPA Joe Baratelli, EVP/chief creative officer; Ken Pappanduros, VP/group creative director; Sarah May Bates, VP/creative director; Matthew Pullen, Jon Murray, associate creative directors; Juarez Rodriguez Sr., sr. art director; Marcos Batelho, sr. copywriter; Gary Paticoff, EVP/chief production officer; Selena Pizarro, SVP/director of video production; Jenn Pearse, freelance sr. producer; Whitney Young, sr. producer; Sill Conover, video production coordinator. Production/Editorial/Finishing Company Helium Justin Mashouf, Emelie Claxton, directors; Josh Hamilton, exec producer; Daniel Ott, producer; Justin Mashouf, Wendy Sandoval, editors; Robert Curreri, colorist; Spencer Sanchez, motion graphic artist; Alaine Caudle, motion graphic artist. Audio Post Lime Studios Dave Wagg, audio engineer; Matthew Conzelmann, assistant audio engineer; Susie Boyajan, exec producer. Special thanks to Children’s Health of Orange County.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
