Stella Artois celebrates the holidays in this spot animated by mixed media and animation studio LOBO for Crispin Porter + Bogusky Brazil, accompanied by the song “Dream A Little Dream of Me.” The campaign features various animated characters from around the world getting ready for the holiday. As the spot progresses, we see a gold star traveling over the town with a view of different homes where the inhabitants are engaged in various activities such as painting, cooking or dreaming out the window. In the end, the characters are able to enjoy time with friends and family with a Stella Artois in hand.
The ad reflects LOBO’s blend of animation styles and techniques, including a track record spanning 2D animation, stop motion, 3D, and visual effects, interwoven to great effect for brand clients. The focal point here is the gold star with various scenes in the city, where the pictures move to draw the eye towards the star as one woman captures it and sends it into the sky.
Credits
Client Stella Artois Agency Crispin Porter + Bogusky Brazil Production/Animation LOBO Alton & Gabriel Nobrega, directors; Eduardo Silva, Ricardo Vaz, post producer; Clara Morelli, Tatiana Caparelli, Rosangela Gomes, postproduction supervisors; Ina Gouveia, Augusto Zambonato, Bernardo França, Estevan Silveira, Afonso Cardoso, Daniel Zeppo, Gabrielle Pires, Isaac dos Santos, Nayan Bicalho, Samara Saraty, Romulo Oliveira, concepts; Libero Malavoglia, storyboard; Ton Presley, animatic 2D; Raul Vanussi, executive production animation 2D; Hugo Takahashi, director animation 2D; Evanildo Santos, production animation 2D; Larissa Lie Uehara, assistant production 2D; Caian Sampaio, Demétrio Campos, Diego Quirino da Silva, Fernando Henrique Henke, Henrique Melo, Natália da Rocha Pimentel, Raphaela Araujo, Samuel Sahtler, Tamiris Mendes, Thail Gomes , Vinicius Soare, Vitória Lopes, colorists; Caue Mendes, composition; Cris Santos, 3D producer; Alceu Baptistao, CG lead; Marcos Smirkof, Guto Sposito, 3D modeling; Lucas Cavaler, render; Luiz Duarte, Sacha Carletti, 3D simulation. Music Song: "Dream A Little Dream of Me"
Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.
Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.
“We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”
