Harold Einstein of Dummy Films directed this spot, “Lost,” for Dole Fruit Bowls. The commercial is part of the “Hold My Fruit Bowl” campaign conceived by agency Erich & Kallman.
In “Lost,” a group of young scouts gets lost in the woods as their troop leader is unable to find his bearings. A small boy hands the Dole Fruit Bowl he’s eating to a fellow scout and says, “hold my fruit bowl.” Next, the boy calls on a hawk for help. He has a friendly conversation with the bird in its own language, finds the way out of the woods and saves the day.
Seems that our lad was fueled by the healthy nutrition of the delicious Dole Fruit Bowl, enabling him to step up and out-do the adult leader of the pack.
CreditsClient Dole (Fruit Bowls) Agency Erich & Kallman LLC Eric Kallman, chief creative officer/founder; Aaron Araya, copywriter; Vail Prior, art director; Kati Haberstock, producer. Production Dummy Films Harold Einstein, director; Michael Kanter, exec producer/managing director/producer; Glynn Speeckaert, DP; Patrick Lumb, production manager. Editorial Arcade LA Dave Anderson, editor; Joelle Graham, assistant editor; Sila Soyer, exec producer/partner; Crissy DeSimone, exec producer; Tom Barnett, producer. Finishing The Mill John Shirley, creative director; John Leonti, creative director, VFX supervisor; Sumer Zuberi, Francesca Moran, deputy head of production/producers. Color Company 3 Tim Masick, sr. colorist; Kevin Breheny, sr. producer/short form. Audio Mr. Bronx Geoff Strasser, mix & sound design; Hanna Choi, producer. Music Butter Music Stone Irr, producer.
Barilla, LePub Navigate Subway Commute To “Togetherness”
On World Pasta Day, October 25, Barilla partnered with the NYC subway to turn its iconic “Spaghetti n°5” pasta boxes into “Togetherness Tickets,” offering free subway rides. At a special Barilla newsstand near Hudson Yards station, commuters could pick up a pasta box that, with a tech insert, worked like a regular subway ticket to open the turnstiles.
More than just a ticket, Barilla’s campaign was an invitation for individuals to step out of their solitary routines and connect with their loved ones over a delicious pasta meal. According to a global survey commissioned by Barilla in August 2023, 60% of respondents confessed to eating alone more frequently over the past two years, forsaking shared meals for a quick bite on their own.
The primary reason cited for this shift toward solitary dining is busy work schedules. A significant 48% of people surveyed lamented that their working hours kept them from sharing meals with their loved ones, highlighting the impact of our on-the-go lifestyles on quality time spent with family and friends. Additionally, geographical distances from family and friends contributed to the rise of solitary meals, with 37% acknowledging it as a growing obstacle.
Although people are increasingly eating alone, as a resounding 63% of people admitted to eating solo during the week, a remarkable 93% believe that regularly sharing meals has a positive impact on relationships with friends and family. Building on this emerging desire, Barilla wanted to remind us of the impact of food and more specifically pasta, in fostering better human connections.
Sometimes a friend or family member is just a few subway stops away. So get together and share a pasta meal with a box of Barilla, which also serves as a... Read More