Part of a motor insurance campaign for client AXA, this film tells the story of a girl who’s extremely curious and blazingly full of life. One day, she’s left in the care of her grandfather, a hard-nosed and slightly grumpy old man who has retreated to solitude and the confines of his own home. She discovers his passion for birdwatching, which quickly becomes hers too. They grow closer, underscoring the AXA campaign message, “Stay focused on what matters.”
Sean Meehan directed and shot via Paris production company Superette this heartwarming four-minute short, titled Birders, for agency Publicis Conseil, Paris.
The campaign has launched in Ireland, with a debut in Switzerland slated for April.
Credits
Client AXA Group Agency Publicis Conseil Marco Venturelli, president in charge of creation; Steve O’Leary, global creative director; Marc Rosier, copywriter; Jean Marc Tramoni, art director; Antoine Collignon, strategic planner; Constance Prodhomme, art director assistant. Agency Production Prodigious Armelle Sudron, Sophie Bouyer, producers. Production Superette Sean Meehan, director/DP; Frederika Mathivet, producer; Karine D’hont, line producer; Marthe Heitner, production coordinator. Postproduction/Editorial Everest Pauline Marie-Louise, post producer/edit; Olivier Gajan, editor; Julie Gaufreteau, assistant editor. Postproduction House Prodigious Sophie Garel, post producer; Mathieu Caplanne, colorist; Sebastien Delecourt, Flame artist; Julien Barthelemy, After Effects. Color Alterego Post Eric Whipp, colorist (director’s cut). Music/Sound Design Prodigious Christophe Caurret, Boris Nicou, Carsten Kruger, music/sound design; Sam Thompson, composer; Laurent Lavaud, sound engineer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
