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    What Can You Do For Me?

    By SHOOT StaffUpdated:No Comments1641 Views

    By John held

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    Recently I had an interesting phone call that went something like this:

    CALLER: Has the AICE revised its bid form?

    ME: About a year ago. Are you a member of AICE ?

    CALLER: No, but I always use the AICE’s bid form. Why should I join the AICE? What can you do for me?

    ME: Well, the AICE negotiated for over a year with New York State, the 4A’s and AICP for direct payment by the agency to the editor, without payment going through the production company.

    CALLER: Direct payment is great. It has helped our cash flow. But what can you do for me?

    ME: The AICE led the way for negative insurance being carried by the editor. This insurance is billable on each editorial job. And both you and the agency are insured.

    CALLER: That’s wonderful too. But what can you do for me? Excuse me, but I have to take a phone call now. Goodbye.

    I just took a deep breath and moved on.

    Actually, the caller should have asked not only "What can you do for me?" but "What have you done for me?"

    An association creates a community which solves past, present and upcoming problems within an industry. AICE has over 120 creative editorial companies throughout the USA. Chapters are located in Chicago, Dallas, Los Angeles, New York and San Francisco. Minneapolis and other cities are on the horizon.

    Here are some of the latest things we’ve been doing:

    NY/AICE will have its annual Editor of the Year Ball on May 18. This affair will honor David Dee and Jeff Dell, two distinguished retired editors who have done much to elevate the art of the creative commercial editor.

    AICE issues bulletin news items to its members on issues that are of vital interest to them.

    The AICE will issue a 2000 Directory/Guidelines that will be sent to all advertising agency heads of production in the U.S. It will be the latest and most accurate record of who and where commercial film editors are.

    The AICE will set up a technology committee to keep both its members and clients knowledgeable on what’s happening in an extremely fast-changing arena. Two years ago, the AICE held symposiums on HDTV for both the 4A’s and the Association of National Advertisers. We will continue to hold symposia on technological changes.

    The AICE’s Web site—www.aice.org—will be updated and improved.

    The AICE is developing an advertising image campaign for its members.

    The AICE is exploring a method that will allow the exchange of credit information among its members.

    And for 2001, the AICE plans to have its first awards show.

    I hope this has answered the "What Are You Going To Do For Me?" group.

    P.S. The caller joined the AICE.

    Category:POV (Perspective)



    Hollywood’s Oscar Season Turns Into A Pledge Drive In Midst Of L.A. Wildfires

    Wednesday, January 15, 2025

    When the Palisades Fire broke out in Los Angeles last Tuesday, Hollywood's awards season was in full swing. The Golden Globes had transpired less than 48 hours earlier and a series of splashy awards banquets followed in the days after.

    But the enormity of the destruction in Southern California has quickly snuffed out all festiveness in the movie industry's high season of celebration. At one point, the flames even encroached on the hillside above the Dolby Theatre, the home of the Academy Awards.

    The fires have struck at the very heart of a movie industry still trying to stabilize itself after years of pandemic, labor turmoil and technological upheaval. Not for the first time this decade, the Oscars are facing the question of: Should the show go on? And if it does, what do they mean now?

    "With ALL due respect during Hollywood's season of celebration, I hope any of the networks televising the upcoming awards will seriously consider NOT televising them and donating the revenue they would have gathered to victims of the fires and the firefighters," "Hacks" star Jean Smart, a recent Globe winner, wrote on Instagram.

    The Oscars remain as scheduled, but it's certain that they will be transformed due to the wildfires, and that most of the red-carpet pomp that typically stretches between now and then will be curtailed if not altogether canceled. With so many left without a home by the fires, there's scant appetite for the usual self-congratulatory parades of the season.

    Focus has turned, instead, to what the Oscars might symbolize for a traumatized Los Angeles. The Oscars have never meant less, but, at the same time, they might be more important than ever as a beacon of perseverance for the reeling movie capital.

    The film academy... Read More

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