French agency MNSTR has kicked off a “Rare Stories” campaign for client J&B Whisky. The initiative takes the form of a four-episode 360° virtual reality experience, which takes us inside the bottle label to reveal a graphic universe that tells the story of how J&B started in 1750 in the U.K., carrying through in episodic progression to the Roaring Twenties in the U.S.
Viewers can explore the historic details with a VR headset or on the brand’s Facebook and YouTube pages. In this featured episode two of “J&B Rare Stories,” we see how Alfred Brooks (the “B” in J&B) came together with Giocomo Justerini (the “J”). Plus we get a sense of how the brand tapped into the innovations of the time, most notably the steam engine, to expand its reach well beyond London.
Credits
Client J&B Whiskey/Moët Hennessy Diageo Agency MNSTR, Paris Perrine Lizé, Géraldine Adam, agency management, Louis Bonichon, creative director/copywriter; Sebastien Iglésias & Matthieu Van Eeckhout, artistic directors. Production OKIO Antoine Cayrol, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
