In this spot titled “Space,” an orbiting station is being hit hard by an asteroid storm and all astronauts aboard are urged to eject through the escape pod–but one of them refuses to leave behind his guitar amplifier. But once posted on mobile classifieds app letgo, the amplifier is immediately on its way to being bought by a Russian cosmonaut who comes knocking on the spacecraft door.
Craig Gillespie of MJZ directed these two latest commercials–including “Space”–in the “It’s Really Time to Let Go” campaign for CP+B, Miami.
We first launched mobile classifieds app letgo on U.S. TV last October and since the app has grown rapidly, with millions of downloads. I want to share the new follow-up campaign helmed by of-the-moment Hollywood director Craig Gillespie (Million Dollar Arm, Lars and the Real Girl) who also just premiered his blockbuster “The Finest Hour”. The spots, from CP+B Miami, use extreme situations to show how we are all irrationally tied to things we don’t need anymore, and how with letgo’s quick, streamlined mobile experience, users can easily post an item for sale in seconds.
Credits
Client letgo Agency CP+B Miami Gustavo Sarkis, executive creative director; Jeff Siegel, Alvaro Ramos, associate creative directors; Kate Hildebrant, VP/director of video production; Sarah Patterson, integrated producer; Marshall Mann, content supervisor; Cristina Flores, content manager. Production MJZ Craig Gillespie, director; Emma Wilcockson, exec producer; Jay Shapiro, producer; Susan Levin, production supervisor; Toby Irwin, DP. Editorial Spot Welders Haines Hall, editor; Oli Hecks, assistant editor; Carolina Sanborn, exec producer. Music JSM, New York Joel Simon, chief creative officer/composer; Seamus Kilmartin, composer. Sound Design Barking Owl, Los Angeles Michael Anastasi, sound designer. Audio Post Lime Studios, Santa Monica, Calif. Rohan Young, mixer; Susie Boyajan, exec producer. Post Company 3 Stefan Sonnenfeld, colorist. VFX Method Studios, LA Stephanie Gilgar, sr. executive producer; Michelle Machado, sr. producer; Ben Walsh, VFX supervisor; Ian Holland, colorist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
