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    Grey NY Says NO MORE To Domestic Violence In Super Bowl PSA

    By SHOOTUpdated:No Comments2243 Views

    Set to run during the 3rd quarter of Super Bowl 50, this PSA follows a text message conversation between two friends. A woman’s obvious reluctance to come to a Super Bowl party at a friend’s house, after missing other social occasions, coupled with her silence when questioned about her well-being, raises concern for her safety. Te recognizable iOS typing indicator thought bubble icon is used, symbolically, to point out one of the many signs of domestic violence, her inability to talk about an abusive relationship.

    The spot ends by calling on viewers to “TEXT ‘NO MORE’ TO 94543.” For a limited time beyond Super Bowl 50, people who opt into the text program will receive action-oriented messages educating them on common signs of abuse and steps they can take to help victims of domestic violence and/or sexual assault. The texts will also reinforce the message that “you don’t need to be an expert to get involved; you just need to be a friend.”

    Titled “Text Talk,” this PSA was created by Grey New York and produced by Brand New School. The NFL donated its airtime for the spot as well as production costs.

    Credits

    Client NO MORE Agency Grey New York Andreas Dahlqvist, chief creative officer; Leo Savage, Jeff Stamp, executive creative directors; Joe Mongognia, group creative director; Evan Benedetto, creative director. Production Brand New School Jonathan Notaro, executive creative director; Devin Brook, managing partner; Jeffrey Welk, art director; Angela Bac, designer; Jim Forster, lead 2D animator; Julie Shevach, head of production. Johnna MacArthur, producer. Audio One Thousand Birds Andrew Tracy, sound design/mix; Calvin Pia, sound design.

    ScreenWork Categories:Commercial
    Video Tags:Grey New YorkSuper Bowl



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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