This Adobe spot titled “The Gambler” targets marketers and was directed by feature filmmaker J.C. Chandor (Margin Call, All is Lost, A Most Violent Year) via production house RESET for Goodby, Silverstein & Partners.

The :60 opens with two guys sitting in a dive bar watching the Super Bowl–one looks like a low-life gambler, the other appears to be a nervous businessman who turns out to be a chief marketing officer (CMO). The “gambler” asks how much the CMO is in for–assuming he’s betting on the Big Game. The CMO says $4 million and the gambler is stunned. The CMO tells his story to the gambler about how he should have ‘looked at the data’ before going all-in, but he was excited and had to get it in on the Super Bowl. The CMO continues saying that it’s not even his money and some people will be very unhappy if things don’t pay off. The gambler asks about the bet, and the CMO points to the TV and says, “See that cream cheese ad? That’s my commercial.” We cut to the entire bar looking at the TV and view the reactions of the bar patrons as they watch the commercial, wincing at the thought of how much money the CMO wasted on a terrible ad. Feeling bad for the CMO, the gambler tells the bartender to get the CMO another drink.”

The satiric “The Gambler” addresses marketers and how they need to “look at the data” to gain meaningful insights before blindly launching an ad campaign and throwing money at it–or it could fall flat. The spot will be featured across digital properties aligning with Super Bowl advertising content, organic and paid social media placements (Facebook, Instagram, LinkedIn, Twitter, YouTube), and national/local U.S. market TV placements during late night shows including Jimmy Kimmel Live!, Saturday Night Live, and The Late Show with Stephen Colbert. “The Gambler” is being rolled out in the U.S., U.K. and Germany.

“We all know how expensive the Super Bowl has become for advertisers, yet so often brands still buy up media without understanding if it actually makes sense for them. Given the high stakes, we wanted to remind marketers that Adobe Marketing Cloud empowers them to make informed decisions,” said Simon Bruyn, copywriter, Goodby, Silverstein & Partners.

Credits

Client Adobe Agency Goodby, Silverstein & Partners, San Francisco Rich Silverstein, partner; Will Elliot, Patrick Knowlton, creative directors; Andrew Livingston, art director; Simon Bruyn, copywriter; Tod Puckett, director of content production; Benton Roman, sr. producer; Bonnie Wan, group brand strategy director; Etienne Ma, brand strategist. Production RESET J.C. Chandor, director; Dave Morrison, managing director; Jeff McDougall, exec producer; Greg Schultz, producer; Masanobu Takayanagi, DP; Noel McCarthy, production designer. Editorial Work Editorial Rich Orrick, editor; Arielle Zakowski, assistant editor; Marlo Baird, exec producer. Telecine Company 3 Tom Poole, colorist. VFX/Finishing Method Studios Aidan Thomas, lead Flame; Robert Owens, exec producer; Jennie Burnett Fischer, VFX producer. Music Butter Max Schad, composer; Andrew Sherman, composer/creative director; Annick Mayer, EP/producer. Sound Design stimmung Gus Koven, sound designer; Kristina Iwankiw, producer; Ceinwyn Clark, exec producer. Audio Post Lime Studios Rohan Young, mixer.

MySHOOT Profiles