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    Top Spot of the Week: J.C. Chandor Directs Adobe’s “The Gambler” For Goodby, Silverstein & Partners

    By SHOOTUpdated:No Comments2149 Views

    This Adobe spot titled “The Gambler” targets marketers and was directed by feature filmmaker J.C. Chandor (Margin Call, All is Lost, A Most Violent Year) via production house RESET for Goodby, Silverstein & Partners.

    The :60 opens with two guys sitting in a dive bar watching the Super Bowl–one looks like a low-life gambler, the other appears to be a nervous businessman who turns out to be a chief marketing officer (CMO). The “gambler” asks how much the CMO is in for–assuming he’s betting on the Big Game. The CMO says $4 million and the gambler is stunned. The CMO tells his story to the gambler about how he should have ‘looked at the data’ before going all-in, but he was excited and had to get it in on the Super Bowl. The CMO continues saying that it’s not even his money and some people will be very unhappy if things don’t pay off. The gambler asks about the bet, and the CMO points to the TV and says, “See that cream cheese ad? That’s my commercial.” We cut to the entire bar looking at the TV and view the reactions of the bar patrons as they watch the commercial, wincing at the thought of how much money the CMO wasted on a terrible ad. Feeling bad for the CMO, the gambler tells the bartender to get the CMO another drink.”

    The satiric “The Gambler” addresses marketers and how they need to “look at the data” to gain meaningful insights before blindly launching an ad campaign and throwing money at it–or it could fall flat. The spot will be featured across digital properties aligning with Super Bowl advertising content, organic and paid social media placements (Facebook, Instagram, LinkedIn, Twitter, YouTube), and national/local U.S. market TV placements during late night shows including Jimmy Kimmel Live!, Saturday Night Live, and The Late Show with Stephen Colbert. “The Gambler” is being rolled out in the U.S., U.K. and Germany.

    “We all know how expensive the Super Bowl has become for advertisers, yet so often brands still buy up media without understanding if it actually makes sense for them. Given the high stakes, we wanted to remind marketers that Adobe Marketing Cloud empowers them to make informed decisions,” said Simon Bruyn, copywriter, Goodby, Silverstein & Partners.

    Credits

    Client Adobe Agency Goodby, Silverstein & Partners, San Francisco Rich Silverstein, partner; Will Elliot, Patrick Knowlton, creative directors; Andrew Livingston, art director; Simon Bruyn, copywriter; Tod Puckett, director of content production; Benton Roman, sr. producer; Bonnie Wan, group brand strategy director; Etienne Ma, brand strategist. Production RESET J.C. Chandor, director; Dave Morrison, managing director; Jeff McDougall, exec producer; Greg Schultz, producer; Masanobu Takayanagi, DP; Noel McCarthy, production designer. Editorial Work Editorial Rich Orrick, editor; Arielle Zakowski, assistant editor; Marlo Baird, exec producer. Telecine Company 3 Tom Poole, colorist. VFX/Finishing Method Studios Aidan Thomas, lead Flame; Robert Owens, exec producer; Jennie Burnett Fischer, VFX producer. Music Butter Max Schad, composer; Andrew Sherman, composer/creative director; Annick Mayer, EP/producer. Sound Design stimmung Gus Koven, sound designer; Kristina Iwankiw, producer; Ceinwyn Clark, exec producer. Audio Post Lime Studios Rohan Young, mixer.

    Genre:Comedy
    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Screenwork Type:Top Spot
    Video Tags:J.C. ChandorReset



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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