This new Nike and Wieden+Kennedy Portland project, an eight-episode original series called Margot vs Lily, debuted its first installment titled “Resolutions” online today (Feb. 1). Subsequent episodes will premiere each Monday of the following seven consecutive weeks.

Produced by RSA Films, the series follows the journey of a fitness-obsessed YouTube star named Lily and her exercise-averse party girl sister, Margot. Every Monday, viewers can watch an episode of the show along with Lily’s latest fitness blog, which walks viewers through a workout. It’s entertainment with a built-in invitation to exercise.

Throughout the eight-episode season, Margot and Lily learn to find a balance between exercise and a social life. A true transformation of walking a mile in someone else’s shoes.

Filmmaker Alfonso Gomez-Rejon is a co-creator (with author Jesse Andrews) and an EP  of the series, with episodes directed by Tricia Brock (Girls, Mr. Robot, Silicon Valley, Mozart in the Jungle).

In this first episode, the sisters return home for the holidays on tense terms. 24-year-old Margot has just been fired from her job, while 22-year-old Lily’s YouTube channel “LilyNinja” is more successful than ever. Lily prioritizes fitness over friends, while Margot has a robust social circle and little interest in sport. On New Year’s Eve, tensions boil over and the sisters make a bet.

Margot vs. Lily is connected to the “Better For It” Nike initiative. The show and initiative serve as a celebration of athletes. “It’s about personal growth and pushing yourself to be your best,” said Kerri Hoyt-Pack, VP of global brand marketing for NikeWomen and Women’s Training. “This message embodies a relatable range of human experiences and emotion – from self-confidence to self-doubt – that women encounter with sport and fitness. Being ‘Better For It’ doesn’t mean accomplishing an unbelievable feat; it means being bold enough to take on a personal challenge, like the characters Margot and Lily do.”

Lily is portrayed by Samantha Marie Ware while the part of Margot is played by Brigette Lundy-Paine.

Credits

Client Nike Global Agency Wieden+Kennedy Portland Jon Staples, Mark Fitzloff, executive creative directors; Alberto Ponte, Ryan O’Rourke, creative directors; Dan Viens, interactive director; Patty Orlando, art director; Heather Ryder, Darcie Burrell, copywriters; Matt Hunnicutt, executive integrated producer; Shelley Eisner, sr. producer; Jenna Simon, interactive producer; Amy Berriochoa, art producer; Simone Takasaki, Alicia Kuna, Rehanah Spence, Deb Lee, studio managers; Saskia Thomson, retouching; Amanda Jasnowski, camera/photographer; Sarah Garmazo, Adam Sirkin, Jeff Ackley, Oliver Rokoff, motion producers; Andy Lindblade, group strategy director; Tom Suharto, brand strategy director; Irina Tone, strategic planner; Jake Sperla, digital strategy; Danny Sheniak, global media director; Emily Dalton, associate media director; Emily Graham, media supervisor; Shannon Hutchinson, project manager; Rachel Miller, copy editing. Production RSA Films Tricia Brock, director; Jules Daly, president/exec producer; Jen Dennis, exec producer; Alfonso Gomez-Rejon, exec producer/co-creator; Jesse Andrews, co-creator; Josh Porter, line producer; Mark Elliot, production supervisor; Peter Zumba, production designer; Matt Hupfel, DP; Kasia Walicka-Maimone, wardrobe designer; Jessica Albertson, wardrobe assistant. Editorial Jump LA David Trachtenberg, editor; Eddie Mikasa, assistant editor; Betsy Beale, post exec producer. VFX Jump LA Wes Waldron, Flame artist; Nathan O. March, Edward Bursch, titles/graphics. Music/Sound Design Nico Muhly, composer; Suzana Peric, music editor; Zoe Knight, music and sound design exec producer. Audio Post Eleven Jeff Payne, Benn Freer, mixers.

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