The National Football League (NFL) posted a long-form music video online which introduces it Super Bowl Babies campaign (that will feature a :60 on the Big Game).
Out of Grey New York, the campaign features the largest collection of Super Bowl Babies: fans born in Super Bowl winning cities approximately nine months after the game. This group encompasses 49-year-old Green Bay Packer babies all the way to year-old Seattle Seahawks babies (babies from eight Super Bowl champion teams are represented). These babies form a choir which sings a specially written song set to the music of “Kiss from a Rose,” the international hit by Grammy Award-winning Seal who also appears in the film.
Directors were Lance Acord and Chris Wilcha of Park Pictures.
CreditsClient NFL Agency Grey NY Andreas Dahlqvist. chief creative officer; Leo Savage, Jeff Stamp, executive creative directors; Joe Mongognia, group creative director; Patrick Conlon, associate creative director/copywriter; Will Gardner, art director. Production Park Pictures Lance Acord, Chris Wilcha, director; Jackie Kelman Bisbee, exec producer; Townhouse23, exec producer; Misha Maher, exec producer; Scott Cohen, assistant producer. Editorial Exile Kirk Baxter, Nate Gross, editors. Music/Sound Design Human
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More