Snickers has rolled out a sneak peek teaser for its new Super Bowl 50 commercial, the latest addition to the “You’re Not You When You’re Hungry” campaign from BBDO New York.
Directed by Jim Jenkins of O Positive, the teaser features a hungry Marilyn Monroe preparing to reprise her iconic “Happy Birthday” performance–although with a far less seductive voice.
Titled “Happy Birthday,” the teaser only hints at what’s to come during Super Bowl 50. The full 30-second commercial will air during the first quarter of the big game on Super Bowl Sunday.
Credits
Client Snickers Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Gianfranco Arena, Peter Kain, executive creative directors; Scott Mahoney, Dan Oliva, creative directors; Jimmy Morrissey, art director; Joey Henson, copywriter; David Rolfe, director of integrated production; Amy Wertheimer, group executive producer; Alex Gianni, executive producer; Melissa Chester, executive music producer. Production O Positive Jim Jenkins, director; Ralph Laucella, Marc Grill, exec producers; Mauro Fiore, DP; Jason Edmonds, DP. Celebrity Talent and IP Rights Acquisition The Marketing Arm Brad Sheehan. Editorial MackCut Mike Leuis, editor; Jimmy Hayhow, Flame artist; Joseph Miller, assistant Flame artist; Sasha Hirschfeld, exec producer; Sabina-Elease Utley, post producer; Sam Shaffer, sound designer/mixer. Post/VFX The Mill Adam Isidore, exec producer; Michael Scarcella, producer; Fergus McCall, colorist. Music Storefront Music Adam Elk, John “Scrapper” Sneider, arrangers; Alex Fulton, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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